Home > Tracking Campaigns > Voluum

How Do I Set This Up In Voluum? (7)

10-19-2016 03:53 AM #1 Vrume (Senior Member)
How Do I Set This Up In Voluum?

Hi there, i'm trying to figure out how to setup a new campaign where the first click (1/24) goes to an advertiser and all secondary clicks (not 1/24) go to another remnant cpa campaign. Does anyone have an idea of how to set this up?

Thanks in advance!

10-19-2016 05:10 AM #2 mrmarketer (Member)

Quote Originally Posted by Vrume View Post
Hi there, i'm trying to figure out how to setup a new campaign where the first click (1/24) goes to an advertiser and all secondary clicks (not 1/24) go to another remnant cpa campaign. Does anyone have an idea of how to set this up?

Thanks in advance!
What vertical is this? What does the funnel look like? Might have some ideas if I have a better understanding if it is Display and you are using an Ad Server versus native in a platform like RevContent.

Thanks.

10-19-2016 10:09 AM #3 matuloo (Legendary Moderator)

I don't think Voluum has a function that would make this possible.

10-19-2016 12:23 PM #4 Vrume (Senior Member)

It's for dating, I will PM you :-)

Thanks for your help!

10-19-2016 11:39 PM #5 voluum (Veteran Member)

Quote Originally Posted by matuloo View Post
I don't think Voluum has a function that would make this possible.
Well, with a definitive ratio of 1/24, this can be handled via path weighting to distribute traffic at the desired split. ( given, if your funnel is that simple)


Alternatively, if there's variable data that can be passed upon click to define if it's primary or secondary, then this would prove to be an optimal option to split traffic based on rule based paths instead.

@Vrume,
At that, I would need to get some further info on your campaign specs and flow to give you better guidance.


Regards,
Adrian

10-20-2016 10:46 PM #6 Vrume (Senior Member)

Thanks Adrian, i would really appreciate your input so i can get this setup properly. I'll pm you as i didn't get much help from Voluum support when i put in a support ticket.

10-21-2016 09:35 PM #7 matuloo (Legendary Moderator)

Quote Originally Posted by Voluum View Post
Well, with a definitive ratio of 1/24, this can be handled via path weighting to distribute traffic at the desired split. ( given, if your funnel is that simple)


Alternatively, if there's variable data that can be passed upon click to define if it's primary or secondary, then this would prove to be an optimal option to split traffic based on rule based paths instead.

@Vrume,
At that, I would need to get some further info on your campaign specs and flow to give you better guidance.


Regards,
Adrian
Please let's go a bit deeper here.

I understand that by using this seting, out of 25 clicks, 1 will go to "dating" and 24 will go to "remnant". But how are they distributed? 1st one goes to dating, the next 24 to remnant, then 1 to dating again and 24 to remnant and all over again? Is this based on IPs in some way?

What the OP wants to achieve, assuming I got it right, is to send the first click from one user to the 1st offer and all the other ones to some other offer. So let's say the same user click 5 times on a banner - 1 click would go to the default offer, the other 4 to remnant traffic offer. Is this doable with Voluum? As far as I know, it's not, so please correct me if I'm wrong. Thanks.

Home > Tracking Campaigns > Voluum