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Blacklist for a newbie? (9)

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Hey guys!

I ran my first NativeAd this week in CA, gambling on RevContent.

This is the LP I was using: http://casinos.exposed/lp1/en/v-0/?seg=oyclocplcasoipr&lid=205318&aff_id=5697_23849_ 18731_4408_57_347_3-Revcontent|{widget_ID}|adID|clickID|

My max. bid for first test was 0,35$CPC

Spent 460$ and made 10$. = 450$ loss.

Then started again with a 0,22$ max CPC, targeted mobile and turned off celeb and gossip, humor, and bizzare/strange/unbelievable, as they "stole" almost all of my budget.

Spent 225$, and made 40$ = 185$ loss

I spent 664$ and generated 50$, so not a really good first experience !!!

Any help to a newbie losing money?

//Frederik

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Native requires a lot of budget to identify what placements are going to work!

Are you confident on the offer's ability to perform?

I would also be split testing that lander at this stage...

What did you learn from your five conversions?

Have they pointed to a particular target category for you to focus on.

Do you have a Rev rep, if you ask nicely they will certainly provide you with a most commonly blacklisted widgets for your geo and if you ask really nicely they might pull you a recommended white list for your vertical and geo.

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Hey!
Yes I knew that before I started, but still a bad first time experience..

I'm pretty sure the campaign is capable of performing, the advertiser have many publishers running on Native with nice results.

When you say split testing, should I have more different landers? I've been split testing images and headlines so far.

From the first five conversions I got my ROI down from -97% (first test) to -82%.. but if it will take me 600$ for every 15%, I'm not gonna continue for sure :-)

They didn't have a Blacklist available for CA... That's why I asked here, if anyone by change had a blacklist for casino in CA

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There lies your problem. Too much competition for the same offer. How is your campaign different than other advertisers? Find offers that are not currently running, give it a unique spin and you have a decent chance at success (at least until your campaign is copied and stolen)

Also, no one will share their blacklist because you have to spend tens of thousands of dollars to acquire that data.

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They will have generic BLs of commonly blocked widgets - but that will only help a little, the bot traffic reappears fast under a new ID!

If you send me a PM to remind me then when I'm back in office tomorrow I can send you a common blacklist.

But I hate using others peoples lists - I'd rather make sure that I know where the data has come from.

If budgets tight do not go RON.

Find a target group that is showing early signs and work just that target.

I've not run gaming so I can't steer you on that one I'm afraid.

I'd cut hard as soon as a placement approaches X1 payout for no conversion then blacklist. Anything with unusually low CTR from your lander kill off quick too.

If the offer's good then the advantage of a $10 CPL is that you should be determining very quickly whether to block a widget.

Your goal is to find profitable widgets to whitelist and dial in to a profitable bid point.

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Be careful using a blacklist a stranger hands to you... they might accidentally slip in some of their best zone ids

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Thanks for the help so far!

I was told by my AM from RevContent, that gambling did very well, that's the reason I started with that vertical.

In the past, I've only worked with email traffic, started to get a little traffic on banner as well.

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But 100-200$ a day is a "big" daily spend when you are just trying to teach native ads.

As a total newbie I'm just blowing money atm.

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Will you be trying gambling vertical interest targeting on Revcontent?

You need to filter out bot traffic fast. Filter out low engagement visits to your site.

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