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1 Geo, 1 Carrier, 1 TS, High XX/Day Profits - Part 1 (24)

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[Update Aug/2018: It has come to our attention that this traffic network may have closed down - please hold off on joining until further notice.]



INTRO

I've illustrated how to mass-test carrier-billing offers for each carrier in a past post:

http://stmforum.com/forum/showthread...esting!-Part-1

This case study is an example of that approach. I had 1)a proven lander, and 2)a list of offers for the same geo that each accepted different mobile carriers. Some background info before I go into details of the case study:


Offers: 1-Click Entertainment Mobile Subscription Offers
Geo: Sri Lanka
Carriers: Dialog, Hutchison (a.k.a. Hutch), Dialog, Etisalat, Airtel
Traffic Source: wwwPromoter


I will not be revealing the actual offers or the lander used in this case study, because I'm still operating in this geo and vertical and don't need additional competition. Even if I did, it wouldn't help anyone - as the offers would either get capped or saturated the same day.

What I WILL do is show you what I look for in stats and how I make optimization decisions - these are what will help you in all your future campaigns.

And to make it up to you for not revealing the exact offers - here are some tips that can help you promote similar offers:


Gold Tip #1a: Entertainment subscription offers are easy to sell, and some will convert just by direct-linking! I'm referring to stuff like video and gaming subscription offers.


Gold Tip #1b: Moreover, you can run these not just on pop, but also on mobile display traffic using generic banners:

http://stmforum.com/forum/showthread...isplay-Traffic

And of course you should also test banners that are designed for your offers! For gaming offers, just grabbing high-quality graphics from the offer site, or capturing screenshots of trailer / gameplay vids on youtube, and sticking a CTA on the screenshots can work. Here are some simple banners I've used in the past, along with psd files for your tempering pleasure:

https://www.dropbox.com/s/q48onv3yon...anners.7z?dl=0

As for video subscription offers: Visitors won't get to watch the actual vids before subscribing, so you'll need to figure out a way to make them interested and curious enough to subscribe. To learn how to arouse curiosity, go to a couple of viral news sites (e.g. ViralNova, Upworthy) to see how they write titles that entice people to click. You want to do the same on your lander / banner to build up enough curiosity so people will click through and subscribe.


Gold Tip #1c: And if you run adult, there are adult vid subscription offers that convert well, that are much easier to make work than adult dating IMO.


Please continue to Part 2 - where I go into how I ran the campaign.




Amy

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Excellent stuff Amy, this is exactly what our new members need to see Looking forward to part 2!

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Thanks buddy for the encouraging comment! I decided to post Part 2 the same day - Part 1 was a bit short.



Amy

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Thanks Amy! I love case studies and this info is great.

I just recently direct linked a gaming offer in 1 Geo, 1 Carrier on 1 Traffic Source and made $125 profit in a few days. It tanked today but I was able to quickly test and find what worked. Great timing on your post and insightful!

Here's a snapshot that supports your method:



I'm not sure why traffic tanked and things have dropped off today but nice little run while it lasted.

I have been contemplating doing a very thorough case study of one of my campaigns as a way to contribute back to STM and all the advice I've received.

Will try to make time for that soon.


Andrew

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PLEASE DO THAT!

Most of our members do not post about their success when they finally reach green campaigns. Then it sometimes looks like nobody is making it

In reality, many STMers reach their first profitable campaigns every month, we the mods see it in the PM's that we receive. They just don't post about it, some think their numbers are not big enough, some want to protect their campaigns, some are simply busy by scaling what works ...

So to whoever is reading this, please, if STM helped you to get into profit in any way, do not be shy and post about it!

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@matuloo - I'll put together a case study on the first campaign that I hit $300/day profit with that you and Amy gave me so much advice on. I want to make it very detailed and I should be able to get to put it together on Friday/Saturday and post it.

That was my first real break-through and even though it didn't last too long, I've been able to replicate what I learned from it and hit profit several more times.

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That just made my day Andrew! Looking forward to it!


Amy

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Excellent post Vortex!

I am reading contents about a week ago.

I do not want to get into the game without ready. I like your posts.

Which networks have video subscription offers? Do you suggest me?

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Excellent Andrew, I wish more of our members would follow!

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Thank you for the positive feedback! Most networks have video subscription offers.

The point of the case study is not to show which vertical works best - notice how I didn't talk about angles or offers or creatives.

As you'll see from Part 2 onwards - the main takeaway is the testing and optimization approach.

these are some of the main points to note from this case study:

1)Magic will happen when you mass-test offers - by casting a big net your chances of uncovering good offer will increase.

2)1-click billing offers can convert very well due to simplicity in conversion flow, plus the tendency for carrier traffic to have higher quality.

3)The granular testing approach allows for less-confusing stats (partially from having one fewer variable, so you'd have an extra level to drill into - Voluum only allows 3 levels of drilling), finer control on bidding (the more traffic segments included in a single camp, the more under/overbidding will be involved since you can only specify one bid per camp), and easier camp set-up in Voluum (try setting up voluum rules for 10+ offers in a single camp, each allowing different OSs and carriers, and you'll see how many brain cells will die as a result).

4)It's better to mass-test offers and only choosing the best ones to optimize and scale. If you pick an offer that's doing close to break-even or better before any optimization, the optimization process will be shorter and easier. (This case study doesn't cover scaling - but when you have a great offer, you can make more traffic sources profitable than when you just have an OK-offer.) This approach is a lot less expensive and quicker than taking just an OK-offer and cut placements to get green.

Thanks for your support and please stay tuned for part 3!


Amy

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Awesome stuff Amy!

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Hi Amy!

Thank you for these amazing two posts, eagerly awaiting the third one.

Quick question: I'm trying to source mobile content landers (non-adult) via Adplexity. It appears that the vast majority of traffic is direct linked. I've Direct Linked similar offers in the past without much success, and I'm very attracted to the idea of using pre-landers to actually create real user intent. I've only found 2 landers so far after searching globally for "video" "watch" and "play". Do you have any tips on finding more landers, or should I just work on making variations out of the handful I've source already.

Thanks!

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You can make more landers yourself! They don't need to be complicated - it's not like you're selling a utility app for example where you need to sell benefits.

Try something simple like an image of a funny video + a CTA that says "Watch Funny Vids Now!" or similar (linking from both to the offer), and innovate from there.

Some video subscription offers don't even specify what type of vids will be available after the visitor subscribes - for those, you could test a variety of angles:

-funny vids
-cute vids
-celeb gossip vids
-shocking vids
-fail vids
-sexy/erotic vids
Etc.

You can get really creative with this - but hopefully I've given you enough to start with!



Amy

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Wow just resubscribed to STM again and already see @vortex rocking with a new post. Nice share

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The few networks I am on do not have this many carrier billing offers for tier 3 geos. What networks would you recommend for offers like these?

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Awesome post. Thanks for sharing this. I got some golden nuggets from part 2 Keep it up

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Great post. Thanks Amy!

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Hi,

Can anyone help me to find entertainment subscription offers lander, just landers examples reqired. i have tried searched on adplexity but not found any global lander which can use for vas offers .

Thank you

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You'll need to be more specific about the type of offer you're wanting to promote. "Entertainment" can range from videos to games to music etc. etc. Do you have a specific example?



Amy

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Hi,Amy
Thank you for your reply, the offer is what you say "Entertainment subscription offers are easy to sell, and some will convert just by direct-linking! I'm referring to stuff like video and gaming subscription offers.", I think AV and sweeps is hard to make conversion, I tried this kind of offer for 2 month, but havn't find a profitable offer, so can you please give talk me a lander example, I want to try the offer what you say.

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AV and sweeps are actually EASY to get conversions for - just rip landers from Adplexity and test offers.

The trouble is that most traffic networks won't allow aggressive landers, and AV offers need aggressive landers to convert ("your device has been infected with x viruses" + the google logo). Similar problem with sweeps: Landers with logos convert well, but some traffic sources don't allow them.

As for gaming and video subscription offers - just try direct-linking. TBH I haven't really tested landers. I choose to test lots of offers instead of landers. But I've seen simple landers work. Don't make the lander too complicated, because not a lot of pre-selling is needed. Here's an example of banner and lander:

https://mobile.adplexity.com/ad/4304132

(Please let me know if you don't have a subscription to Adplexity - I'll post some screenshots.)

The "landing page" in this example is probably the offer page itself, but you can still get a good angle you can use for your lander.

I've seen one of the AMC students use a similar angle to make the visitors curious enough to click through to the offer and convert. Of course I won't reveal his exact angle here, but simple landers will work for these types of offers, and the graphic is KEY.

And ALWAYS split-test with direct-linking - you never know which will work better.

Hope that helps!



Amy

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Hi, Amy,
I really appreciate your help, I have a subscription to Adplexity, thanks again.

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Hi, Amy,
Quick question, I am using pop traffic, where I can find LP about video and gaming subscription offers, I can't find anything from Adp about this king of offer, and I have no idea to make it by myself.
I've made a few LPs based on your idea, but they do not work. They look like a curious title and a picture, but CTR is too low.
thank you.

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CTR is not as important as CR, because the latter metric is what will make you money. And the CR is dependent on both the lander AND the offer.

I would suggest to test via direct-linking first, and test a ton of offers. Find the very best that are profitable without landers, and then direct a part of the traffic to test landers to see if you can beat DL.

Like I've said before, I don't have a lot of experience using custom landers for these types of offers, but I have seen a student achieve good results with a lander of the format described above. But again, keep in mind that if the offer itself doesn't convert well, then you could test landers until the end of time and still get nowhere.



Amy

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