1 Campaign, 4-5 landers rotating equally? (17)
Hello Stm 
Just wondering, when setting up landers through your tracker, would you usually set-up how ever many landers you have for an offer through a single campaign and rotate the traffic even to each one i1 L1-20%, L2-20% and so forth?
Or create a new campaign for each lander??
Apologies if it's a simple question.
regards James
You want all variables to be the same, so 1 campaign with multiple landing pages
Hello James,
Yes you just add all those lander to 1 campaign so once you open the campaign report you can see all at one place and easily compare your data.
You will see the phrase "split test" mentioned a lot in the threads here on STM. To run a proper split test, you need to keep the % the same for all elements included. This is not just about LPs, but also when testing banners, offers ... if you want to compare several things head-to-head and determine which one of them works the best, you have to run a proper evenly-distributed split test.
Thanks guys, it made a lot of sense once answered.
I need to invest in a white board lol
I had thought to myself once I posted, that it is quite a simple question lol.
On the subject of banners and split testing. Does the traffic platform usually distribute them evenly or can it usually vary??
Regards James
Hey James,
haha, maybe you can take a look at mind mapping as well. There is some good software around to get out your ideas from your head and put them on the "wall".
Banner distribution can be platform specific, but in most cases it should be even.
I think some DSPs have autooptimisation functions as well, like they start to prefer banners with better CTR.
I thought I'd ask another question regarding this.
So under what instances, would you create another campaign regarding the same offer?
For example as mentioned, multiple landers would be used under the 1 campaign to find out which is performing better
But have read(follow alongs), where people have created new campaigns, that are directed at the same offer their running, on say campaign 1?
What variables could you use to create more campaigns that you couldn't introduce rules to, through your first campaign?
Apologies for all the questions and probably over-using the word "campaign" lol
Good question.
For example I would personally create new campaign when I want to test out new traffic source.
What I would do is basically just duplicate my existing campaign and change it's traffic source.
This way you have data for each source separated.
Originally Posted by erikgyepes
What about things like Bids, White-lists etc, or would those to be fine to optimise from with-in the one camp??
Regards James
Originally Posted by mithras
What about things like Bids, White-lists etc, or would those to be fine to optimise from with-in the one camp??
Regards James
Bids : in case you want to test several bid levels, you can create clones of the campaign and run them head to head. Note : with some networks the highest bid will take bulk of the traffic away from the lower bids, so it's not always possible to run all bid levels at the same time.
White list - in case you create whitelist campaigns, its a good idea to blacklist these placements in the original campaign, so that would mean multiple campaigns again.
And there are more reasons :
Creatives - some networks have limits of say 10 banners per campaign - want to test more quickly? You need more campaigns.
Creative sizes - many sources offer multiple banner sizes and each of them have different bids of course, so you need one campaign per size.
Offer requirements - some have multiple versions of the same offer that have different requirements - tablets/smartphones/desktop or different carriers etc ... so even tho it's technically the same offer, you should create more campaigns for it because the prices for smartphone 3G traffic will be different from desktop wifi.
Different spots on the same site - some huge sites (in adult for example) have several spots of the same dimensions - hears, in-video, footer ... all of them perform differently and prices are different too, so you need to target them with separate campaigns too.
Volume - with some networks, you will get more traffic if you run several clones of the same campaign.
There are several other reasons for starting multiple campaigns for the same offer, they usually have something to do with the bids or limitations of the traffic source or the requirements of the offer.
Hi, James!
You should always start by testing the 5 (advisable) different landers on the same campaign to have an idea of the different performances.
You should do it, even if the test is not perfect (since it's not good to test different landers with the same banners and the same offer.)
After the first test, you'll have a better idea of the lander's performance. That's when you split test, in order to be able to create appropriate WL, bid, capping, banners, etc.
Plus: besides testing other traffic sources, which is great, you can test that offer against other similar offers. Let’s say more than one affiliate network.
Here's what you do to perform this sort of tests: you create another campaign. Why? Due to the fact that the stats of your landers will behave differently. This is why you keep the first campaign as a model and will actually use other campaigns to split your traffic through other offers/networks.
By doing this, you'll be able to detect from where you might extract better!
Good luck!
Cheers!
Thank you for the guidance
I know these questions get asked all the time, but sometimes it's easier to understand if you were the one to ask the question.
Regards James
I got another question to add to this topic.
By having multiple landers for the same campaign, how will the ad network see all landers when they rotate with each visit? If the network sees only lander 1 and approves of the campaign, but my lander 5 would not be approved, and I still run the campaign because they don't know I use that lander 5, what would happen?
Wouldn't I risk the account? How do you make sure the ad network sees all your landers when you store them behind one campaign link?
Originally Posted by quantum
From my experience I recognise only one network - Adcash - that had some stupid rule about landing page rotation.
It doesn't make much logic though as we are performance marketers and doing tests all the time.
Exactly as Erik said, we all rotate landers. Obviously, if you send a legit LP for approval, then replace it with a LP that breaks every rule known to affiliates, it will be considered "bait&switch" and you might get into trouble.
But in case you are rotating compliant landers, there is nothing to worry about.
Rotation (especially for testing) is important, and basicall everyone does it. Just like written above, if you do everything cleanly, then you should be fine.
-Zach
Thanks guys for clarifying.
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