Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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Adwords high bleed rate (3)

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Hi,

My Bleed rate on Adwords is around 50% and 20% comes from "repeated hits". My cloaker blocks any user who tries to view my 'money page' more than once. My question is if you click on an Ad and press the back button and then click on the ad again, does Adwords charge you for that?

If yes, how do i stop that from happening?

Any suggestions?

Thank you.

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Yes, you get charged twice if the same user clicks an ad twice; even when they use the back button.
Keep track of suspicious IP addresses that repeat click n' run, then add them to your IP Exclusions list (Campaign –> Settings –> Advanced Settings –> IP Exclusions)
* Make sure you don't accidentally add your own IP
Many people start off their campaigns with all the popular VPN IPs already on their exclusions list
Adwords will sometimes refund you later in the month for 'invalid clicks' that they have detected
I haven't used them, but many agencies use clickcease for an extra layer of protection.

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Thanks bud. I'll use a back button redirect script to try to avoid that, if the users try to click back ill just redirect them to the safe page so they wont try to click on the ad again Thank you

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