To the guys that have paid actors to portray as your made-up "attractive characters" for the market you're in:
1) What sort of contract did you end up signing with the actor? I'm thinking a model release form should suffice.
2) The character is obviously made up so did you just include "actors used in this broadcast, Mr. John Smith is a fictional character" in small print somewhere or did you end up creating your own certification for legitimacy or...?
Don't use a model release form. Use a specific actor's contract.
Acting contracts will cover things that model release forms don't, like moral rights in the performance. You don't want your actor suing you because he decided he morally objected to your work at a later date.
Wondering how much Machinezone paid to get the governator in their ads & games.....
Thanks for the tip Caurmen! I'll see if I can find a lawyer to consult me on this matter. Using pen-names is a common practice as is coming up with made-up background stories as long as you're not outright lying about your credentials or accomplishments. Then again it's a thin line.. for example everybody can claim that they're a "relationship expert" for instance and sell some dating-related service. I mean who are you to tell me that I'm not one? The line becomes more clear with using titles such as Dr. etc. although there is gray area even there.. cause hey, I finished a 3 month chiropractor course and now have a certificate to prove that so technically I am now a Dr.
So I can impose these background stories on my pen-name but can I impose my pen-name and a background story on to a paid actor? Depends on the situation I suppose? As in I can't impose my chiropractor certificate on an actor but again who is to say that he isn't a "relationship expert"?
Or go full-out with the backstory, get the actor to sign a form with the moral issues bit in it and also a point which allows me to use his character in any fictional story and then add something like "This website is for entertainment purposes only, all of the characters are fictional" somewhere in the disclaimer.
Haven't you seen SUITS dude?
Hm I might be wrong. However 1) none of the people in those news stories had any medical licenses whatsoever, at least from what I gathered.
2) The General Chiropractic Council permits registered chiropractors to use the title "Doctor", although it advises chiropractors to avoid using the title in advertising or, if they do, to spell out that they are "Doctors of Chiropractic. Source: https://www.gcc-uk.org. Thus it's gray area..
3) This also depends on the jurisdiction afaik
Also, the Dr. thing is an extreme example. However to go on with this example - you can easily claim to be a health expert. Not a Dr. but a health expert. Whether you have just read up on a few books on improving health..or have passed some 2-day online certification. You get my point.