Confused about How FB's Scaling Works (5)

Hi there,

So I'm a little confused about optimizing and scaling on FB and I'm not sure if I'm doing things correctly.

Based on what I've read and understood so far, it's advisable to start a broad campaign at first then once I've gotten a good amount of conversions and data, I'm supposed to optimize and scale by creating very targeted adsets for each demographic, interest and OS that is working/profitable.

The part that I'm confused about is this:
Let's say I create my specific/targeted adsets, my audience size will be even smaller right. Wouldn't that mean that my campaign will die out a lot faster because I'll run out of audience a lot faster too? Or am I supposed to create a new campaign and target broader interests using the demo and OS that I know are doing well based on my previous camp?

Also, shouldn't FB's pixel get smarter with more conversions so why would I still need to optimize and split my adsets into specific targeting? I read somewhere that the smarter your FB pixel is, the smarter FB will be to pick out who is more likely to convert anyways.

Hey there,

It depends on what you're running really - is your offer very generally relevant or does it fit into a specific niche of interests?

My most successful campaigns have been run with very broad targeting. The Facebook pixel does most of the work for you in terms of delivering your ads to the right people.

There are a few schools of thought as to how to scale effectively. Some people say to increase your budget by 33% each day, others scale up massively as soon as they have a winning campaign, some duplicate their adsets instead of increasing budget on specific adsets. The only thing that really matters is your ROI and the safety of your account. You need to experiment.

My recipe up until now has been as follows:
-Run ads CPE (Autobid) until you find one that gives you cheap clicks.
-Implement your pixel and set up the winning ad for website conversions.
-Keep an eye on your ROI and scale daily.

You'll eventually begin to feel out the right balance between daily spend and ROI. This differs per campaign. As you increase budget, your ROI will usually begin to drop, so you need to find that happy medium.

Originally Posted by yazimedia

Hey there,

It depends on what you're running really - is your offer very generally relevant or does it fit into a specific niche of interests?

My most successful campaigns have been run with very broad targeting. The Facebook pixel does most of the work for you in terms of delivering your ads to the right people.

There are a few schools of thought as to how to scale effectively. Some people say to increase your budget by 33% each day, others scale up massively as soon as they have a winning campaign, some duplicate their adsets instead of increasing budget on specific adsets. The only thing that really matters is your ROI and the safety of your account. You need to experiment.

My recipe up until now has been as follows:
-Run ads CPE (Autobid) until you find one that gives you cheap clicks.
-Implement your pixel and set up the winning ad for website conversions.
-Keep an eye on your ROI and scale daily.

You'll eventually begin to feel out the right balance between daily spend and ROI. This differs per campaign. As you increase budget, your ROI will usually begin to drop, so you need to find that happy medium.

Hi! Facebook pixel is really smart in optimization. But it takes different audience for each ad set and even in different days. As we know, you need to have at least 25 conversion per each creative to see real optimization's work. If after that you have unsatisfied results, just copy your ad set and hope that this time fb will take right audience for you. If it helps, copy your ad set again but with bigger budget. And copy again if it doesn't work well.

Yup, just like yazi said. Many schools of thought on this.

I personally focus on one niche, learn its ins and outs from trial and error, audience insights, google trends etc, and when I get a profitable segment in one country, say Desktop Fem 40 to 50, then I scale by geo first on that niche on that segment. Whatever geo I see potential, I expand in more demographics.