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HELP Needed - Bing + CB Campaign - Diabetes (12)

10-04-2016 03:43 PM #1 wealthspark (Member)
HELP Needed - Bing + CB Campaign - Diabetes

Wasap guys..

I am at a little lost here and would like some help figuring things out with the numbers I've got.

Been running this campaign for the past 4 days. Niche - Diabetes.
Keyword match: Broad modified
Budget per day $50

Here are the numbers at the beginning

# Offers - 4 - Payout average - $25
1 LP

(09/30/16)

Ad1 CTR 0.80% CPC 0.67
Ad2 CTR 7.19% CPC 0.42
Ad3 CTR 5.30% CPC 0.46

LP CTR = 24%
Conversion 1 = $24.73

(10/01/16)

Ad1 CTR 0.90% CPC 0.67
Ad2 CTR 6.19% CPC 0.42
Ad3 CTR 6.30% CPC 0.46
LP CTR = 20%

Conversion 1 = $25.00


(10/02/16 - to 10/4/16)

Reduced offers to 3 based on order from impressions I got

Ad1 - Killed
Ad2 CTR 5.95% (125 clicks) CPC = $0.54
Ad3 CTR 4.47% (90 CLicks) CPC = $0.55

2 LP-s
LP-A CTR 25.8% - Long form presell story
LP-B CTR 34.1% - Short from landers (based on ripped lander from spy tool)

Conversions = $0

Spent $200
Profit $49.70
ROI- -75.15%

I am struggling to make a descion and not sure if the amount of clicks is enough to cut this loose or keep at it and see if I can make it a profit.

I have hotjar installed and can see the recordings.. Based on what I am seeing people are more engaged on the long form. The other LP since it is shorther the CTA ( video link) is above the fold and maybe that is why gets more clicks.

The 2 conversions are different products.

My question are- Should I test only 1 offer at a time vs split test them?
Is the budget enough per day? Maybe if leaving 1 offer per day I can manage with this budget.
If I want to split test offers and LP's- I need to increase the budget- right?

Giving that I got 2 conversions, i feel that it has potential.. but not sure if it was pure luck ( started to think it was). Funny enough the lower CTR ad I killed was the one the conversions came from. Dont want to activate it again because I feel it was just luck.

let me know if this is enough information or if you need anything else.. I can give you everything I have.

I guess I am buying data but not understanding what it is I need to do next.

10-05-2016 12:02 AM #2 odaine21 (Member)

You definitely need more data. I do alot of Bing + Clickbank campaigns, and even ran a diabetes offer on it a few months ago. I had to get a full week of data before i was able to make any solid decisions.

1. What tracking software do you use? I recommend Voluum
2. Since both diabetes offers have 1 conversion, you can either continue split testing both offers, or just choose the one with the highest gravity on Clickbank.
3. Your budget needs to be at least 3 times the offer payout for you to get good data to analyze. So if you are promoting an offer that pays you $24 per conversion, your daily budget on Bing should be about $70

10-05-2016 02:39 PM #3 wealthspark (Member)

Thanks...
I am using Adsbridge but started to regret it... What do you like about Voluum?

If I am going to split test both offers then, would be 3 times the payout for each - in this case $145 per day?

I sent you a pm if you dont mind chatting a bit and maybe help each other...

10-05-2016 03:42 PM #4 vitavee ()

Are you guys collecting emails in the process?

10-05-2016 03:52 PM #5 wealthspark (Member)

Right now I am not.. But been thinking that definelty should do that and actually presell these on an AR rather than direct... @vitavee

What do you suggest?

10-07-2016 02:03 AM #6 odaine21 (Member)

Quote Originally Posted by wealthspark View Post
Thanks...
I am using Adsbridge but started to regret it... What do you like about Voluum?

If I am going to split test both offers then, would be 3 times the payout for each - in this case $145 per day?

I sent you a pm if you dont mind chatting a bit and maybe help each other...
Contact me on Skype: odaine.mcmillan21

I love doing Bing campaigns.

10-07-2016 02:08 AM #7 odaine21 (Member)

The decision to collect emails really depends on how your funnel is setup. i personally dont, but it can be done.

What i do is split test the highest gravity Clickbank diabetes offers ( just an example ). I direct link to them. Whatever converts best, I build a presell landing page for it, and then work further on optimising it.

10-07-2016 02:37 AM #8 kacperp (Member)

Quote Originally Posted by odaine21 View Post
The decision to collect emails really depends on how your funnel is setup. i personally dont, but it can be done.

What i do is split test the highest gravity Clickbank diabetes offers ( just an example ). I direct link to them. Whatever converts best, I build a presell landing page for it, and then work further on optimising it.
How much do you usually pay per click?

10-09-2016 05:23 AM #9 odaine21 (Member)

Quote Originally Posted by kacperp View Post
How much do you usually pay per click?
Between 0.5 to $1. Can be more and it can be way less. Depends on how many other advertisers are bidding on certain KWs.

10-24-2016 05:45 AM #10 dimager2003 (Member)

Quote Originally Posted by odaine21 View Post
Between 0.5 to $1. Can be more and it can be way less. Depends on how many other advertisers are bidding on certain KWs.
Hei, what convertion rate you usually aim for when doing Bing - CB campaigns? Fot every thousand clicks you get from bing to your landing page how much sales you expect for a product with a decent landing page?

10-24-2016 05:48 AM #11 odaine21 (Member)

For every thousand clicks, a good landing page will typically bring me about $800 in revenue....i dont really aim for a specific conversion rate, so long as i have a profitable ROI i am good

02-22-2017 05:41 PM #12 blueschminnin (Member)

Can you direct link to video sales pages with autoplay? If not, how do get around that without building a landing page or if you can't get the product owner to give you a non-autoplay vsl?

Thanks!

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