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Question about how the Facebook Pixel works (6)

10-04-2016 12:52 AM #1 currysauce415 ()
Question about how the Facebook Pixel works

I have an ecommerce store that sells a bunch of unrelated products in different categories. Currently, I am using just 1 facebook pixel for the entire site. However, since my pixel is gathering data for many different types of products in different niches, will it not be as effective?

For example, lets say I am getting conversions for women's beauty products and survival/camping gear. Since these are completely different demographics, will it be hard for the pixel to optimize for conversions since it is gathering conflicting data?

10-04-2016 03:10 AM #2 whichadswork (Member)

It will still work, but as you said it won't be as effective as creating custom conversions for each niche. It will still optimize and target people who buy products online, but you're better off create separate custom conversions for each niche.

10-04-2016 03:57 PM #3 xkjonz (Member)

Quote Originally Posted by whichadswork View Post
It will still work, but as you said it won't be as effective as creating custom conversions for each niche. It will still optimize and target people who buy products online, but you're better off create separate custom conversions for each niche.
I'm in the same boat as the OP, so would that mean that I would need to create a different fb pixel for each niche? Which, I assume, would first require different fb ad accounts?

10-04-2016 05:45 PM #4 currysauce415 ()

From what I've researched, it looks like we can use the same pixel for everything, but then you can just create custom conversions to collect data on each product/niche you have. Can anyone confirm that this is correct?

10-05-2016 08:23 AM #5 yazimedia (Member)

http://stmforum.com/forum/showthread...re-Effectively

The tutorial in this thread will show you exactly what to do.

10-05-2016 09:11 AM #6 testname (Member)

It will work perfectly fine because you're going to use urls, strings, events, rules or a combination to isolate the users you want to retarget. Cheers

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