My friends recently started a Tee Shirt company and just finished setting up their website. Their page on Facebook has 150 likes so far, and their current total shirt inventory is around 150 (4 Styles, and 4 sizes S,M,L,XL). I'm looking to help increase brand awareness and online sales through Facebook advertising. One of my main concerns is how much money to spend, relative to the amount of shirts in inventory. Obviously, we don't want to create a demand higher then our supply, because we then waste money and have dissatisfied customers. I have also never used the Facebook advertising platform.
Essentially my questions are:
How much should I spend/ How large should inventory be before investing?
Which type of Facebook ads should I use?
Any recommendations on a particular style, language, or call to action to maximize results?
This is my first post to STM as I'm a new member. Appreciate the help at what is probably very basic to many of you.