Hey guys,
I've decided to concentrate on Facebook, I created one campaign, 4 advert set, each "advert set" targets different geo, each set has 4 banners.
I'm using conversions pixels.
I noticed that some banners get way more reaches than other banners. My results are below



Can anyone help me. Why I'm getting such a results? Should I have less than 4 banners in each advert set? Should I create a separate campaign for each geo?
Any help would be much appreciated.
What geo? What campaign/niche? What audience you target? How much is your potential audience?
It's fine the way it is I would focus on the actual banners/headline/ad and the landers and making sure your targeting is on point.