Hey guys!
Question in regards to mobile and pops.
What is the proper technique for the first step, of testing the offer and geo.
How do you guys recommend this is done?
Example - our landing pages are usually customized to the product (iPhone 7, antivirus, etc), but do you guys recommend one general, non customized landing page to rotate multiple offers? Do you spend the time to make/rip multiple landers for each offer? Saying the offer is Geo specific, are you creating a campaign for each and then split testing that way, or are you rotating the offers under a general lander.
Also, what percent ROI should I be looking for in a non-optimized campaign on Popads for example before I know I should go on with the optimizing?
Im just feeling a bit lost right now in how I should begin testing these offers. I've already made a few campaigns but I am stuck on -50% ROI in a tier 1 country, so I feel like I should make a change.
Thank you!
You may find this post from MrBraun on this exact topic very helpful:
http://stmforum.com/forum/showthread...on-pop-traffic
Awesome! Thank you for that.