Scaling to other POP traffic sources keeps failing (5)
Hi all,
I have a working campaign on one traffic source. It is a tier 3 country, sweeps offer using mobile pops.
I already worked through finding a good lander and offer and I now have both a whitelist campaign and a normal campaign which I run to look for more placements to add to my whitelist campaign.
The campaign is green but I can't get enough volume on my traffic source to make more than a couple of dollars a day.
I have tried taking this lander-offer combination to other traffic sources but when I run it it does really poor. I'm talking -80%. Now because I already have a working lander and offer I can only really optimise things like OS, day part, device types.
Will I be able to optimize a campaign with these factors alone? When I did it on the original traffic source, it started at -80% before I optimised the landers.
I have read users here saying that run the campaign and look for pockets of green. There are none on these new traffic sources. Every factor I look at is showing red. I have run a test of 30x the offer payout too.
I know that these traffic sources are working for someone but I can't seem to get green.
Questions:
1) When scaling to new traffic sources, do I take the winning lander-offer and run a RON campaign or do I also narrow the campaign down to the same parameters that I had on my original TS (i.e. only targeting particular devices at particular times)?
2) How much do I test a new TS with if I have a working campaign that I am scaling?
3) Can a campaign go to green by just optimising the OS, device type, placement, etc? I thought the biggest optimisation was lander and offer.
Thanks guys.
Originally Posted by scott_ripley
My advice would be to start off with small bids and try to get a feel for the volume and quality with as many landers/angles as you can with the working offer. Don't just bid super high just because you have this lander/offer working on other sources, you will lose a lot of money real fast. Depending on the offer payout and your budget, try to spend for at least 4-5 days to really get a feel. Also don't force it, if it doesn't work move on. Yes you can probably get it profitable after blacklisting like crazy, but then it is worth your time making 5-10$ a day or would you rather take that time to keep testing other sources? Your call.
Originally Posted by scott_ripley
You can't just take the same bid from one source and think that it will work on another. It seems quite important to learn HOW to bid on each different source. For example, you might have decent success with a $3 cpm bid on popads, but if you set that as your bid in zeropark you could well burn through your test budget quick (with a -80% roi).
As the previous poster said, you need to learn the nuances of all the different pop networks, or at least that's what I've found anyway. Also, you'll probably find that sometimes a camp. just won't work on one particular source, as the traffic isn't right for the offer. It's frustrating, but I'm noticing that the more I try to scale the better I'm getting at it, so definitely worth persevering with, even though at first you'll find your profits getting wiped out by failed attempts.
Anyway, I'm no expert, but from my testing I've seen;
1. It seems to work if you just take the winning lander and general parameters from camp. to camp. (ie. Wifi - Android - Phone). However, if you're scaling to another country, then you might not want to use the same parameters though, or perhaps relax them a bit and go a little bit broader to see what works.
2. I spend maybe 10 times the payout, depending on how it goes. You seem to get a bit of a feel for whether it's going to work or not after a while, and sometimes I drop the camp. before that point.
3. You can get green camps without optimising anything at all, if you're lucky - even sometimes direct linking, if you manage to find a decent offer that lends itself to that approach.
I'd be interested to hear what others have to say as well though.
Hope it helps.
Originally Posted by scott_ripley
-When scaling, I would use the winning lander+offer combo, and also the best-converting targeting - for example if Android converts the best, I would start scaling that to new traffic sources as a test. If Android is profitable, I would test other OSs.
-The main things to test on a new traffic source are 1)the bid, and 2)placements.
-Most importantly: If you're not having success scaling after testing multiple sources that have performed the best for you in the past, then it probably means that your offer+lander+targeting combo is not good enough! This is why testing lots of landers and offers is important. If you test a ton of offers, and only pick the most amazing winners to scale, you'd get much better results than testing a few offers and picking one that's not really scale-worthy to scale to other sources.
Pop traffic is really the easiest type of traffic to set up testing for. Basically just rip landers and grab offers and start testing. Anyone can do it and lots of newbies are running pop. They have access to the same offers and the same subscription to Adplexity. So if you're also a newbie and don't have any edge that the more experienced affiliates do, the only way to win would be to test more landers and offers than your fellow newbies. Hope that makes sense!
Amy
I would say whatever experience you managed to generate with your past campagins you should build upon that, meaning that if your past campaigns (although not good spenders) have showed you profitability in certain targeting specification (os, carrier, browser etc) then stick to those and keep on scaling there without introducing new landing pages that will just screw up what you've learned so far.
We do have pop-under and overlay inventory if you'd like to scale your campaign. please register an advertiser account with us or send me the targeting through the forum and i'll check how much inventory is expected to be available for you.
my email is info@ezmob.com or feel free to register at ezmob.com
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