Questions on Mobile Content PIN Submits (Adult & Video) + Display (3)
Questions on Mobile Content PIN Submits (Adult & Video) + Display
Hi guys,
Wanted to Pop in here and ask for your insight on Video Pin Submits + Display banners to see if I could get a better understanding on these offers.
Here is some quick background
GEO: South East Asia
Offer Types: Pin Submit (Video Download), Pin Submit (Adult Video), Pin Submit (Adult Wallpaper)
Traffic: Mobile DSP
Banner style: Download/Play -- Accidental Click
My partner and I started promoting these offers when we first got into AM. We were doing display on Go2Mobi/Avazu. Up front, we were trying to generate our own custom creative for each offer (ala the Mobile Cookbook), each of which fell flat on their face. We then took to pulling Download/Play banners from AdPlexity and translated them into local languages, and direct liked them to the offer pages with some success. For a brief time, we found a handful of whitelistable placements that delivered huge ROI, and we pulled in a thousand dollars in profit (our first big win!), but after about a week, the ROI disappeared and the advertiser started mucking around with the offer page (changing it without notifying us).
It occurred to us that users were trying to Download/Play something on the site they were browsing, accidentally clicked our banners, and then mistakenly signed up for our offers. In places like Thailand and Malaysia, the government blocks all adult websites on moral grounds. So for adult offers in these regions there actually is real buyer intent in a grey market capacity. However, we've noticed that the advertisers will cycle through adult Offer Pages and non Adult Offer pages without notifying affiliates (a mistake which got us banned on Go2Mobi). It looks like the advertisers do this as a way to skirt regulators.
It seems like some decent money can be made in this vertical (as there are A LOT of offers available). AdPlexity almost unanimously shows that people either direct link banner traffic, or direct link the offer page through Pop traffic. In fact, many of the advertisers discourage custom creative and pre-landers, often flat out denying pre-landers at all. Based on the assumption that the ideal way to promote the offer is through accidental clicks and direct linking, it doesn't look like there are many avenues for optimization, outside of targeting and black/white listing.
This leads me to believe that promoting these offers is easy, as the barrier to entry is so low. After all, all you have to do is rip some banners and run a crapload offers in the same funnel. Low barrier to entry almost always means high competition. On top of that, with advertisers completely swapping their offer pages (going from non-adult to adult overnight) conversion rates can plummet, or you could get banned from your traffic source
So here are my questions:
1. Are the above assumptions correct, or am I missing something?
2. Do you think these offers are worth promoting?
3. If so, should we be looking at different methods to promote them?
4. Is it more valuable (as relative newbies) to focus on different campaigns with our display skills?
Hi, justintime8888!
How are you?
1- The adult vertical has huge potential. However, you're right when you say it's super competitive. Neverthless, you can make a lot of money with it if you find the perfect traffic source for you.
2- In order to promote Adult offers I recommend you buy traffic from adult networks. There are plenty of networks with banners and pop traffic where you can buy traffic based on CPM or CPC pricing models.
3- The optimization process in adult is the same as in other verticals but it's true, you can use more or less the same banners/landers for any adult offer, which is not true for other verticals such as mainstream. Why? Because the content of the offer is more specific and that means the banners should be adjusted to it.
Hope I've been able to help you out!
Any more questions?
Don't hesitate and ask away!
Cheers!
Hello,
you got some replies from 
First of all, go2mobi or any other standard DSP doesn't allow adult stuff, they got even more strict lately, so promoting anything getting close to "erotic" will get you banned pretty fast.
Many GEOs don't allow carrier billing for straight PORN offers, but softcore can fly. So look for these.
As for changing the offer pages - well some advertisers are like that, but in many cases it's not an actual change but a redirect to some other offer - maybe for out of GEO traffic for example. These days, it's a good idea to setup rules in your tracker and send all traffic, that doesn't match the required targeting, to some safe page.
You are right about the LPs, many advertisers don't allow them at all, but in many cases it's doable when you show it to them. They are basically trying to cover their asses because rules are getting more strict, so they don't want to risk that some affiliate will use a landing page that's breaking the carriers rules.
PIN submit offers are getting harder to convert in general ... more rules, more complicated flows, competition everywhere ... but as the
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