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FB Ads - Daily Unique Reach VS Cost Per Click VS Impression? (1)

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Since I still use Cost Per Click (CPC) for every campaign I launched in Facebook, I wonder what is yours?

If you choose either Daily Unique Reach (DUR) or Impression, can you share why you choose it and hows the result so far?

CPC biggest weakness is its really hard to get big reach in short amount of time (In my opinion).

Please share what is your thought on this. Would love to learn from your experience.

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