Hey guys.. And gals,
Im running pops ob popads but i suppose this applies to all sources. I've noticed the majority of my spend for a specific geo goes primarily to a handful of placements. How would you, on a modest budget, guarantee your campaign gets traffic from more sources.
My obvious conclusions:
1) Create tiered bid camps to hit the target inventory for said bid
2) Create multiple camps each targeting a sequential number of placements
3) Spend a shitload
I thank you for your input
First of all, what would be your goal in wanting to achieve that? To save on test budget?
Popads has JUST introduced smart bid - using that will allow the system to bid more appropriately for individual placements, which should get you traffic from more sources.
And of course, like you said, you could create multiple camps. This is what you could try: Create a low-bid camp, run it for a bit to identify the high-volume placements, then create another camp with a higher bid and blacklist the high-volume placements from the lower-bid camp, run that for a bit, then set up a yet higher-bid camp and blacklist high-volume placements from both previous camps, etc. etc.
If you're running in a geo+targeting that's giving you a lot of traffic volume, you can save on test budget by cutting placements very aggressively in the beginning - for example cut anything that doesn't convert after the equivalent of 1 payout in cost. When your camp is green (after you've tested and found a good offer+creatives+targeting combo), you'll want to retest the blacklisted placements, as they hadn't been given a sufficient chance to perform.
Another way to save on test budget, would be to test staggered bids - set up 3 camps at low/avg/high bids, and run 10-20x payout's worth of traffic to each. See which one gives you the best ROI and just use that to continue testing your stuff. That way you get the most bang for your buck.
This is all I can think of for now. Hope this is the type of answer you're looking for!
Amy