Fb ads closing to ecommerce [ !!! ] (17)
Hi guys there's this new things going on: FB debating on taking off ecommerce stores from FB ads. It might be especially affecting Dropshipping ecommerces and Free+Shipping ones. What do you think ? It makes some sense.
Source of this @Attila
Would love to know what the Pros think about it
Originally Posted by maxzhongguotong
Dude nearly scared me there. Thanks cmdeal.
I got this from my rep, and I am not alone. Other ecommerce guys that lost FB accounts running ecom, also had the same repeated by their rep.
FB is going to be policing a lot of ecommerce/product ads because since so many affiliates jumped on the bandwagon (and we know affiliates always push the envelope) there has been a lot of NEGATIVE USER EXPERIENCE in the fb world. Many people commenting SCAM, and other stuff to product ads showing up on their news feeds.
In an effort for Facebook to protect its user, and their 'user experience' they are thinking about updating their policies which will very much effect
Don't believe me, talk to your rep!!
Cheers
Actually Attila is one of the most valid contributors in here. Get a look at his posts there are plenty.
I heard facebook doesn't like when you land the users directly to a product page and i know users aren't happy on most ecommerce services ( delays, quality, dropshipping usual problems ) being showcased on fb ads
It's a real issue i run ecommerces too
Although e-commerce looks very clean and harmless for consumers, it could be a real bitch. People are spending money, and if you spend money you have certain expectations and hopes. Especially if an affiliate makes a great ad (with or without lander) so the product looks even better.
Affiliates might even promise things to get the sale in, while the actual e-commerce shop can't meet these promises. Affiliates aren't involved in the processing (payment, handling, delivery) of the product, what makes it even harder to be consistent, precize and honest about the whole product and service. So many things can go wrong, which will result in relatively more complaints etc.
I mean people paid for it, so when things go wrong, the chance they will complain is much much higher then entering a casino for free spins, filling in a non-commital form for loan or whatsoever.
Shouldn't it be common sense that if you push somewhat misleading eCommerce offers in a somewhat misleading way, you are bound to get in trouble regardless of the traffic source? Affiliates rarely care about the customer.
I think if you put that extra bit of effort into your sites and campaigns you can stay out of trouble. Do some in-depth research of the offers you're going to run beforehand, don't push the borders with your ads and even better - make your own products and control the entire process so your customers are happy.
Originally Posted by maxzhongguotong
However, you should not believe something just because he or I or anyone else for that matter says so.
You are not a brainless sheep. You should think for yourself.
Do you really think that Facebook will stop accepting advertising from Walmart.com, Amazon.com, jet.com, Microsoft.com, Samsung.com, tesco.com, opodo.com, expedia.com, booking.com, travelocity.com, hilton.com, hyatt.com, lufthansa.com, and virginmobile.com ???
Will Facebook crack down on shady affiliates or advertisers?
Yes.
But this is nothing new.
And this has nothing at all to do with an outlandish claim that Facebook will ban all e-commerce companies.
That will happen over my dead body.
FB isn't concerned with walmart, amazon, jet, etc.
They're concerned primarily with ecommerce apparel scams (see this buzzfeed article from 6 months ago: https://www.buzzfeed.com/sapna/think...2-dollar-dress)
And the poor-user experience that can arise out of dropshipping & free + shipping campaigns.
Legit ecommerce sites will be fine, although their ads will continue to face additional scrutiny. Dropshipping & Free + shipping affiliates should start working on new strategies because they will not work forever on FB.
Originally Posted by Captain Affbuzz
Originally Posted by Captain Affbuzz
What I've noticed in the affiliate marketing industry right now is when most people refer to "e-commerce", they are referring to the business model of opening a
FB is probably flooded with these "free + shipping" ads now with everyone trying to jump on this business model while it's hot. Inherently, this business model has a lot of new problems for the traditional affiliate marketer, such as dealing with customer service (which you don't usually have to do this as part of AM), dealing with stock (which may run out), delivery issues etc. Thus customers end up leaving a bunch of negative comments on ads, calling them scams etc and people complaining about the long delivery times etc from China.
I consider this situation similar to how FB recently implemented the policy to reduce "click bait" headlines. The articles themselves aren't banned or anything, just the headlines that are sound like click bait.
At the end of the day, FB wants to make sure users have a good experience on their platform, which may mean implementing a policy to put an end to "free + shipping" offers or anything that sounds similarly scammy but certainly not at the expense of doing a blanket ban on all ads for e-commerce.
Originally Posted by xcalibre
There's an ad that shows a guy getting his bike stolen, and then he locates it with this trackR thing. In reality that can't happen, therefore its BS and false advertising aka bad user experience/misleading customers in FACEBOOK + GOOGLE's eyes as per their policy.
THIS IS WHAT THEY WANT TO POLICE.
I actually found a PRIME example WHY FB is talking about BANNING ecommerce
Open this link -> https://www.facebook.com/nastydressf...3029987494096#
then click to read the comments.
And there you have it. BAD USER EXPERIENCE, and explanations by the dozen WHY.
haha what is fun is that i bought TrackR and yes it's a scam
I agree with what Attila is saying - there is a lot of shitty ecom sites selling shitty products which take 30+ days to get to the customer.
IF FB actually decides to close these accounts (pretty sure they will start doing so soon) they will go after the worst of the worst, at least initially.
Those that have the scammy looking ads with lots of complaints in the comments etc.
If you are a dropshipper that actually cares about your customers (ship with tracking, offer refunds, avoid free+ ship, only deal with quality suppliers / products etc, have a good look & feel to your site) then I really don't think you have anything to worry about.
I don't think TrackR itself is a scam. The device certainly isn't a revolution, I mean Bluetooth-based crowd-sourced location is going to suck until you hit some critical market penetration (and that's ignoring the crappy range you'll get with Bluetooth anything).
Like usual it's how people promote it.
Could see this eCommerce crackdown coming a mile away...
Morale of the story: sell shit and mislead customers to make sales, provide terrible customer experiences, and it will all catch up to you or the industry/area as a whole. Especially with Facebook.
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