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How to increase my LP's CTR (10)

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Hi All,

I have been struggling to raise my Lander's CTR but with not a lot of success.

I would appreciate any kind of advice/methods/tips or just thoughts on how to succeed.

I'm currently running adult dating campaigns and have around 8 LP's with different females on them.

Thanks!

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Hi evy123!

A question, do you have the same LP's and the difference between them is only the images?
To find a winning LP you should use a different LP's from one to the other,
Changing Colors, Ad Copy, Main image, Headline, optimizing images, font changes - these would be big changes.

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Thanks

Actually i have been doing all those. I have different formats, colors, females...

I feel like that maybe there is a concept of LP that i have been missing that should work better, but I just didn't come across it yet. although I'm using Adplexity for that.
I am also using a CDN and optimizing the pages to the best i can in terms of page load speed. never manged to get more than %12 CTR on a good day.

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Adult dating is pretty much dominated by the "rules" LPs for the past few years. But there are still many variations of the concept running around, so I'm sure you didn't test all of them and you can still come up with your own versions too

There are versions with 1 large image, several small ones, video sequence or no imagery at all. There are versions with 3 questions, 4 questions up to I think 10 was the most I have seen. You can always make a mix of small vs large images, change the questions or come up with new ones completely.

The concept itself still works so no need to reinvent the wheel, but it can still be improved. The most impact-full is the main image/images and the questions. If I remember correctly, you were running mobile traffic, so make sure the LPs are mobile optimized and the CTA is above the fold - limit the amount of possible answers if needed.

There are more tricks you can try - location detection, map, simulate a search sequence, some scripts to pop a message etc ...

Also don't underestimate the banners, some will work better with some LPs, test this too. In some cases it's possible to make good performing funnels by pairing the right banners with the right LPs.

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Thanks Matuloo!

How can I make sure its mobile optimized?

As for the CTA - its crazy, some of my LP's has the CTA above the fold and some below and they still perform the same....

Any chance you can point me in the direction of those scripts? its funny that a month ago I had no knowledge of HTML and CSS and now I'm dealing with this....

Also, what is the CR I should expect on mobile adult dating campaigns? (From the click on the LP's to the conversion).

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Load them on a phone or try to use some agent emulator (search for plugins for your browser for example) - and see if they look well on various devices.

This can happen too, especially with LPs that have more options for the answers. One less problem to worry about then

You will need to search for them, for example in the LPs you rip or on coding related webs. I think some of the scripts have been posted on STM too so try to find them I'm not making it too easy on you, am I? hehe

10% is something you usually want to oscillate around, so 1 lead in 10 LP clicks. This is something like a benchmark Im looking up to, but I have had CVR as good as 25% and also below 5% and still turned positive ROI. It depends on a lot of factors so really don't rely on one number.

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Hey check out this page.
https://ppcmode.com/landing-page-code/

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Thanks Matuloo! very helpful....

That's OK, I got used to roaming the forum.........

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Cheers mate!!

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Hey, mate! It is difficult to give u any specific answer, cause u didn't write any details.

So I will tell u some general advice -
1) Try to get know what your auditory is interested in, for example asses convert well in Spain
2) Try to add more real girls (not models) which will like your auditory
3) Try to test different size of letters, sometimes if you change 12pt to 16pt could increase your LP's CTR
4) Try to add animation to your landing page, If you will choose good gif pic then it will have good CTR as well
5) If you work with mobile offers do not forget about speed of loading pages, try to make the size of LP optimal, not too big or too small, so that LP will open in the right way and loading will not take to long.
6) For some countries I will recommend u to test cartoon gif pic
7) If users click the button "Back" they should be redirected straight to the Offers Page

Based on our experince I could give u some TOP LPs for different geo with high CTR . PM me if u are interested.

P.S. There are some LP where CTR is low, but convert to registration is really good

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