$0 to $100 Facebook approach (4)
I decided on a completely different approach after discovering Clickbank. I like the quality of offers on that platform and products seem like something I'm excited to promote. Here is what I did step by step:
- Set up a landing page with an engaging "Sales pitch" video
- The landing page has a consistent theme "Health, wealth and relationships" and promotes digital product courses in these 3 areas - lifestyle design type stuff
- Created additional 3 short videos for each product.
- Made the videos very personal, very relatable. I used real life photos from my life showing my lifestyle to promote the products.
- Set up conversion tracking on the landing page.
- Set up an email squeeze pop up with a lead magnet related to the theme of the landing page.
- Created a Facebook advertising campaign with a short, engaging video teaser encouraging to click through to the website and copy in the ad.
Here is my landing page:
https://razorprofit.leadpages.co/thepathtofreedom/
Here is the video I'm using in the Facebook ad:
https://www.youtube.com/watch?v=cvlScVe7WEc
Here is how the ad looks:
desktop full variation 1
desktop full variation 2
desktop news feed folded
mobile news feed folded
The campaign has been running for 2 days with total spend of $39
Results
Conversions: 0
Email optins: 0
Hops to offers: 3
Number of people that started watching the main sales pitch: 3
Number of people that finished watching the main sales pitch: 2
Number of people that started watching the product sales pitches: 2
My questions:
My CTR from FB to my landing page is at 1% - 24 clicks from about 2400 impressions. Is this an average or bad number?
My Cost per click is around $0.50. Which means that I need to BETTER than 1 sale per 120 visitors. Is this normal?
I understand that this might be not enough data to make any conclusions.
I would love if somebody with more Facebook advertising experience answered the above questions. But also, I would really appreciate general evaluation of my campaign efforts for this so far.
I introduced a new rule to my AM efforts:
If an offer doesn't make at least conversion within an initial advertising budget, I cut it. The budget cap is 5 times the sale profit I make from the offer. For example: if my revenue from a sale is $30, I will let the campaign for this offer run up to $150. After that if I haven't made any sales, I cut the campaign. However, if there is at least 1 sale, I look at optimization.
Thus for this campaign the budget cap is $200. Current spend: $109.31. No conversions so far.
Current stats for clickbank: (offers tailopez, manimir and beabadass - the rest is irrelevant)
So I have total of 79 hops and 7 impressions of the order form.
Current stats for advertising:
Conclusions so far
This makes a 4.16% CTR from my landing page to the order form for any of the 3 offers. I assume this is quite good - would love if somebody could verify this for me.
However, my CTR from FB to landing page is only at an average of 0.94%. I assume this is pretty bad so I guess I can improve my advertising. Not exactly sure what to experiment with.
New campaign - Doggy Dan the Online Trainer on Facebook
Simultaneously with the Path to Freedom campaign I started my next campaign. This time I picked a niche that provides something more tangible which is online dog training. It's a more clear example of problem-solution type product. I thought it would convert better.
Landing page setup
I think the sales page for this product is great as it comes from the vendor. Check it out here. I think I'm not able to build a better landing page than this so I decided to direct link this offer straight to the vendor.
Advertising
Audience
I started with targeting 18-65+, 1st tier countries, people interested in dog training plus particular breeds of dogs. I thought this would identify dog lovers and owners the better. Not just girls on FB liking photos of cute dogs.
However, after the first couple of days I identified that age group 35-65+ has a much higher click through rate so I narrowed down my audience to that age group. Additionally I saw that almost all of my traffic is coming from mobile devices. After $50 spend I did not have any conversions and decided to switch solely to desktop feed traffic. I figure people are more likely to buy a digital product sitting in front of a computer rather than on their phone. I don't have data for after optimizations yet though.
Ads
Summary of stats:
I think those are pretty good relevancy scores. My CTRs and cost per click are much better than with the Path to Freedom campaign, although I think the niche has a lot to do with this.
Ad 1
Ad 2
Ad 3
Conclusions
I do not have data post-optimizations yet, so I'm not taking any actions just yet. I'm currently at a total of $60.62 spend. My cap for this campaign is $300 so I still have quite a lot of space to test things. My CTRs on this campaigns are much better than the Path to Freedom campaign although I assume it comes with niche. People are more likely to click through on cute and funny pics of dogs plus it's a clear problem-solution type niche. I'm also getting a much better cost per click with this campaign at average of $0.37.
$125.91 lesson from my first Facebook marketing campaign
My first affiliate marketing efforts were a complete experiment!
I had no idea what to expect! I wasn’t sure if I know enough about advertising to have any kind of success but at the same time I knew enough to get started. The most important lesson I learned over the past three months about running a business is that speed of implementation is your first make or break. I decided to put into action what I know and learn from my mistakes as I go.
Here is what I achieved from my first ever Facebook marketing campaign:
- I’ve reached 17,624 people with my ads,
- I170 people clicked through to see my website which is a 0.96% click through rate,
- II paid $0.74 per each of those clicks coming to a grand total of $125.91 spend on the campaign so far,
- IMy ads ranked at an average relevancy score of 3.75 / 10 for their audiences,
- ITotal of 7 people have clicked through to the details of the products I was offering which is only 4.11%,
- INobody clicked the buy button on any offer pages.
Analysis of results
Landing page
A 4.11% click through rate to the offer pages is pretty bad. 10% of people who visited the website at least played some videos which is a good hint. However, overall it’s pretty bad. I need to rethink my landing page strategy. It would be a good idea to split this campaign into three separate campaigns and just market each product individually. However, I’m questioning if promoting products with an average of a $40 payout is a good idea. It will take quite a bit of financial investment to gather statistically significant amount of data on each of those. I might drop these products altogether and focus on cheaper campaigns.
Audiences
Early in this campaign I just put all of my three target audiences into one bucket. Quickly I realized this was a bad idea as it did not let me see how each of the three niches are performing. I split the audiences into three separate ad sets which allowed me to see how each of them are performing. This was very important as I could identify the best performing niches fast. Huge lesson here!
Ads
In past couple of days I found out that a CTR ~ 1% from ads is actually pretty okay on Facebook although $0.74 per click seems a bit high. One of my ad copies is performing at $0.67 so I can definitely bring down this cost. Currently I’m promoting all three products with each ad by targeting lifestyle design niche and theme. I think I would decrease the cost significantly by creating a customized ad for each chunk of the audience instead and redirect them to a product specific landing page. However, as in the previous paragraph - I’m not sure if I want to keep promoting products with such high payouts at the moment.
Conclusions
- The biggest mistake here was picking offers with an average payout of $40. The problem with promoting offers with high payouts is that it costs a lot to gather significant data. Basically the higher the offer payout the more money it will take to know what’s performing. This due to statistical significance of data. It’s much cheaper to acquire data about a $2 product rather than a $20 product. This tells me that I don’t have an efficient strategy for judging what offers I can run within my budget and I need to create a process for that.
- Going forward I will create customized ads and landing pages for each segment of my audience.
- As expected, videos performed very well.
- A landing page promoting multiple but related products didn’t quite work, but also I don’t think this enough data to completely write off this strategy. I do have a feeling that it’s not for newbies like me.
Home > Facebook & Instagram > Follow-along Campaigns