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When Should I start cutting creatives? (5)

09-16-2016 02:00 AM #1 pacmancam (Member)
When Should I start cutting creatives?

I just realized that I should've probably posted this in the "Native Ads" section...

But anyways, I've been running my creatives for a few hours now with NativeAds.com. The stats are below.
I have 10 creatives, all with over 10K impressions so far.

So now, I have 2 questions...

  1. How much impressions should be enough to determine when I should start cutting creatives?
  2. What's the average CTRs for Native Ads? Mine are around 0.02% right now.

09-16-2016 03:35 PM #2 caurmen (Administrator)

Moved over to Native Ads!

I don't see your stats on this page - did an image fail to attach?

In any case - if you're really getting a CTR of 0.02% (two clicks in 10k impressions) you should probably be pausing those unless you're getting an incredibly good CPM!

You can learn more about when exactly to cut your ads using statistical math over here: http://stmforum.com/forum/showthread...nificance-quot

Hope that helps!

09-17-2016 05:29 AM #3 pacmancam (Member)

Quote Originally Posted by caurmen View Post
Moved over to Native Ads!

I don't see your stats on this page - did an image fail to attach?

In any case - if you're really getting a CTR of 0.02% (two clicks in 10k impressions) you should probably be pausing those unless you're getting an incredibly good CPM!

You can learn more about when exactly to cut your ads using statistical math over here: http://stmforum.com/forum/showthread...nificance-quot

Hope that helps!
Thanks for the reply caurmen & thanks for that link.

I'm using the NativeAds.com network. They have partnerships with alot of the other Native Networks like Content.ad, Taboola, Revcontent,etc. I asked one of their staff members what they've found to be the average CTRs and they said 0.03% is optimal.

If 0.02% is low, what should be my target CTR? And which networks do you recommend?

Also, my CPM right now is about $0.043.

09-17-2016 06:39 PM #4 matuloo (Legendary Moderator)

0.03% seems very low to me too, I'm running something with revcontent now and the CTR's are 0.3% - 0.7% which is WAY more than you are getting. I'm not familiar with the setup of nativeads.com, so not sure what traffic they have access to. I've seen a video where the owner explains how it works, it sounds fine but I didn't test it myself yet so hard to comment on it. On the other hand, the CPM you are paying is pretty low too.

Anyways, what matters is how the traffic performs for you. You need to get some conversions to be able to cut creatives with certainty, so keep on running and see if you can get it to convert.

09-19-2016 10:36 AM #5 caurmen (Administrator)

Hmm, OK, if your CPM is that low (and for most native ads, that's super low) that changes things. A CPC of $0.20 is a little high, but very possible to profit on if you have a good offer.

Are you getting any conversions? That'd be the most important thing.

As a very, very rough rule, cut individual placements (I'm assuming nativeads.com lets you do this) if they haven't produced a conversion after you've spent about 2-3x the payout of your offer on them. Once you have cut a bunch of the worst placements, that's the time to start looking at your ads and cutting them based on their return on your investment.

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