Anyone else having problems getting premium traffic on Taboola? (10)
Anyone else having problems getting premium traffic on Taboola?
We have been trying to get premium traffic (msn, AOL network sites, NBC network sites and the major sports sites NFL, NHL, etc...) on taboola for many months now (9 months to be exact) with no success.
We get the run around where they keep on saying that the content might not be a good fit for the pub, we know this is not the case because our creatives are PG rated.
Or that our bid is too low but we know other advertisers are getting premium traffic on very low cpc's.
To make this even more of a pain, it's impossible to talk to anyone because as of November 2015, our AM moved up in the ranks so we are now stuck with basically no support (besides the generic support staff/emails responses).
From what i heard from someone that knows someone that knows someone that works there (lol ... ya i know, bit desperate here) i guess the review/approval process categorizes the campaigns/creatives in either tier 1 or tier 2 and that is what determines if your creatives will be open to premium pub traffic.
We have a viral type pub with articles on pets (like: 15 of the largest dogs revealed), politics (anything shocking on Hillary/Trump) and other clean stories and our bid is at a low $0.06 cpc. We know other advertisers that have the same setup as us in regards to content, creatives, cpc range ... but it's like taboola is not favoring us for whatever reason :/
Kinda stumped here, hoping someone else on here is having the same problem so i know it's not just us or someone that is getting success in tapping into those sources and that might help in getting this figured out.
Try raising the bids. How do you know what other advertisers are paying? I can guarantee that it is not 0.06 (for US at least) on the pubs that you mentioned unless you have crazy high CTRs.
If you run shadier type ads, it doesn't matter that much how much you bid, since you will be placed in a different traffic bucket. Think of it from the publisher's perspective. They don't want their publication littered with shady ads so they will make an agreement with Taboola to blacklist all advertisers such as yours.
If you are running genuine valuable content posts, then just bid higher.
Originally Posted by sunrocket
Originally Posted by cmdeal
Native ad networks have an algorithm that handles this as well. From what I've seen and been told by my rep at Revcontent, that algorithm prefers fresh content. So if you have been using the same image + headline for a bit longer than two weeks, that may be the cause for the traffic slowdown.
Add some fresh content and see what happens.
Originally Posted by xesturgy
Just FYI - I'm seeing low content bids of $0.05 from US traffic sources on Revcontent in case you want to experiment.
Regarding Taboola - your CTR becomes part of your score as well along with your bid.
With a higher CTR, you'll be able to afford to bid that low, as your eCPM gets higher.
Are your headlines click baity enough?
The best strategy for Taboola/Outbrain is to look like a business owner, create a simple leadgen website and integrate your affiliate offers within. It's more work and probably you will need to spend more, but you will get all good traffic.
I do a lot of advertising on Taboola. I have a very safe nitche site and another that is more viral type (celeb stuff, shocking stuff). Both are PG. However, I noticed that I get way better traffic on my safe nitche site. So, you may want to develop a second safe site and try promoting your safe material through it. Taboola is very conservative and anything that could make them look bad to their publishers they will block or restrict. In fact, I don't know if you remember when the Orlando night club shooting occurred in the US, but social media and the news exploded over it. Everyone wanted to know what happened. Well Taboola's algorithms or someone at Taboola apparently picked this up and blocked all risque campaigns on their network while things calmed down. The initial ban was 24 hours and then they started to ease up the next day. The campaigns I had at the time were getting decent traffic and were converting fairly well in Top Tier geos. I also had a fairly high daily cap. When I woke up at 6am my cap was already close to maxing out. I looked at my analytics and the majority of the traffic was coming from the US and converting VERY well. I ended up increasing the daily cap and eventually my shitty Blue Host server crashed. I was also using Cloudflare at the time. After about 2 hours with tech support and adding more CPU's I was able to get it up. At the end of the day I went from averaging 12K visitors p/d to over 300K US visitors (see attached) in 1 day. I ended with a profit of around $12K. Day 2 profit was around $8K and then back to my usual $500. I'm sure it would have been even higher had my server not crashed. I eventually switched to Kinsta to ensure if anything like that happened again I'd be ready.
I guess the point I'm trying to make is I believe their screening dept or their algorithms will assign your overall site a quality score and based on that factor which publishers your campaigns are seen on.
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