While I have a bunch of experience in other areas of online marketing, I'm fairly new to PPV. I do realize that it's easy to blow thousands if you don't know what you're doing, which I would like to avoid if possible.
When you're starting out, how much should you expect to spend on testing an offer- I mean, every campaign/traffic source/etc will be different of course, but how much would you throw at it until you consider it a lost cause? Also, what kind of daily ad spend should I be using for my most initial, preliminary testing?
Thanks for the help!
all depends on your budget and the types of offer your running.
a good ballpark is 1-2x offer payout.
Make sure you signup for the 40 day STM course as it sets all of this out with some basic rules to follow.
Overall, be prepared to invest somewhere between $250 and $750 in testing if your really serious. This should last you a couple of weeks if you do 1 campaign a day. Start with lower payout offers as they require less testing budget.
Hah, that's what I get for being impatient. The 40 day challenge on PPV explained my questions and more.
Thanks for the patience!