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Second attempt - From Mobile Appetizer to Mobile POPS - feedback needed (8)

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Hi guys,

this is my second campaign and second follow along.

My first was from the mobile appetizer, where I got a lot of good feedback from some of the best members here: http://stmforum.com/forum/showthread...eeded&p=287142

STRATEGY (thanks @shishev ):
- move from display to pops
- ask for specific, top performing offers to AM
- test as many offers as possible, massively

OFFER SELECTION:
This time I went for multiple offers, similar to each other and in the same GEOs. This allows me to test them quickly rotating them from Voluum.
According to my AMs (both on ClickDealer and F5), the best performers are the same: Win an IPhone 6s (geo: FR)
So I picked 3 of them (2 from ClickDealer and 1 from F5).

GEO: France
OFFER: Win an IPhone 6s
Network: ClickDealer and F5Media
PAYOUT: range from 0.50$ to 0.86$

TRAFFIC SOURCE:
PopUps from PopAds
Test budget: 10$
Max bid: 0.003
Throttle: 1800 impressions per hour
Categories: all excluding adult

LANDING PAGES:
Ripped the 2 TOP landing pages from AdPlexity in the same GEO. One is the spinner, the other is a quiz, both very aggressive:




TRACKER:
Voluum in order to rotate landers and offers

RESULTS:
First: a very weird thing. Landers report shows a 135% CTR? I expected an high CTR because the Landers have the back button redir to the offer. But > 100%? And only for a lander and not both?



Other results:

ZERO conversions (the only 1 conversion is mine, for test purposes)
Impressions: 3682 for 10.14$ (I expected the pops cost was cheaper!)



OPEN QUESTIONS:

- Why are there so many duplicates? CTR > 135% for one lander? Misconfiguration? Bots?
- Is it normal that pop traffic is so expensive?

- What am I doing wrong? I am on the (supposed) best offers, using the best LP from adplexity and the (supposed) most appropriate traffic source. I understand that even if I get the best of everything, this does not mean that I will make it work. However, zero conversions? How to take the right path?

Thank you!

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It could be because of the backbutton redirect, and bots may have contributed to it as well. I wouldn't be alarmed by that - I see 100%+ CTRs all the time.

As long as the lander is behaving as intended (i.e. everything works and the visitor is able to go on to the offer page), and is loading with reasonably fast speed, I wouldn't get too caught up on the CTR.


Yes - $3 CPM already isn't expensive, especially considering you're targeting an expensive geo like France.


Getting no conversions DOES happen, and more often than you may think.

Are you bidding above-average? For initial testing you want to avoid getting crappy traffic, because you're wanting to give your landers and offers a good chance to perform.

I would probably test more landers, and also run more traffic than just $10. I would definitely run another $10 and see. If still no conversions, I would test another 3 offers, and definitely add more landers to the test.

If you still don't see promise then, then maybe it would be good to test another geo.

Test lots of stuff, and some of it will work out!

Eager to see your next update!



Amy

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Hi Amy,

thank you so much for your help!!!

My progress:

1- ripped 2 new landers from adplexity and removed the previous lander. I found out it was buggy. The new landers are different, but not very different (I've choosen the winning ones on adplexity so they should work for the purpose of testing the offers, at least).
2- Added a CDN (thanks to this tutorial). Got the page loading between 0.38s and 0.98s from Paris and Lille.
2- added 2 more offers from a completely new affiliate network (adsimilis).
3- raised the bid on popads to 1.5x the average bid. Filtered out the ad-block traffic. Filtered out the non-prime spot traffic. Raised the website quality level to 7+. This should give high quality traffic.
4- Will run 10$ more, maybe 20$ and I will span the traffic over a wider time frame.

Waiting for approval. I'm excited to see what will happen!

NEXT STEPS:
Really depend on the conversions of this new setup.
Maybe should I clone on a new traffic source?


OPEN QUESTIONS:

1- How important is it to test a new traffic source? Is it worthy to test the campaign over a new traffic source even if I have ZERO conversions? Better to go to similar type (pops) or move to other types (es display)?
2- I am running 2 other sweepstakes campaigns (PE and AR). Better to start a new follow along or should I share it here?

Thank you!

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If you've got the budget, then personally I'd say it's always worth having a punt with a different traffic source before you give up on a camp. I've seen plenty of occasions where an offer just won't convert on one source, but smashes it on another.

In fact, I had it the other day where an offer was doing 200% ROI on popads, 50% ROI on Zeropark and propeller, but -100% ROI on Popcash (with all the targeting already optimised using data from the other 3 camps that were already performing well).

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Fantastic! You're a fast mover and big action taker - that kind of attitude will get you far.

Regarding pops vs. display: Of course it would be easier to test on another pop source compared to a display source. Exception is if you use generic banners, AND your lander isn't too aggressive for running on display sources. If both are true, then it may be worth shot to test on a display traffic source.

As for whether to conduct initial testing on one source or multiple sources: That would depend entirely on your test strategy. You can choose to test on more than one source, in order to maximize the chances of success of EACH campaign you launch, but the downside would be the additional costs. Or, you can choose to just test on a single traffic source, and save on costs at the risk of missing out on some camps that could be profitable if run on another source.

It's kind of like roulettes - you can bet all your money on one number or diversify by betting smaller amounts on more numbers.



Thanks Simon for sharing your valuable experiences! It's been wonderful bumping into you on various threads. And yup my experience is inline with yours. This is also why when scaling a profitable camp to other sources, some will rock and some will bomb.



Amy

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Pops used to be good but now due to increasing competition id say display is actually easier. Just make sure to get some banners from spy tools

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Popads is my favorite source for that reason

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Cheers Amy, you're welcome. Likewise, I always enjoy reading your posts as well.

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