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New Campaign and doubts (5)

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I have started a new mobile campaign, and made some calculations, but I have a doubt:

Country: India
Traffic Network: Exoclick (Adult)
Affiliate Network: Kimia
Offer: Carrier CPA campaign (Adult)
Payout: 0.46 €
Direct Linking to offer with banners

Before starting the campaign I made some calculations:

CPM India: 0.10

Expected % CTR = 1%

That means I will get 10 clics per 1000 impressions with a cost per click of 0.01€ so 1.000 clicks will cost me 10 €

So that means that I will need a EPC (earnings per click) of at least this 10 € to cover costs.

With the payout of 0.46 € means that I will need at least a %CR of 2,17%

Do you think this is possible? The only way to reduce this CR is improving the other numbers, but:

- The Payout is fix.

- The CPM price is fix for this country.

- The CTR of 1% is really optimistic


Thanks for your help!!

Carlos

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Your math is correct and you are right it's not gonna be easy

Let me give you a few tips :

- you can get better than 1% CTR in India, but banners have to be misleading so it will result in lower CVR. You need to find the balance here.
- 2% conversion rate is possible with these offers. If you target properly, it can go even higher. LP can improve the CVR too if you can make the right one
- make sure you bid SMART CPM, not just CPM
- RON on exo contains a lot of poor placements, be prepared to watch the camp like a hawk and cut poor placements. Also try to come up with some sort of BOT test.
- use many banners to keep variety in case you go for higher daiy cap on impressions, exo allows 10 per campaign so go for it.
- don't buy WIFI traffic for this, target just the carriers they want
- KIMIA has caps on many good offers, keep this in mind
- in case you will go for RON, prepare for $XXX spend per day

Good luck, it's doable

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Thank you for you quick and precise answer. Let me answer you point by point:

Ok, we have some general adult banners with the play button. Is this enough misleading, or which is your idea?

About the LP, I have a doubt. Do you think we need a pre-lander for this? I am not really sure if mobile carrier offers will be improved for a landing, or we just put another step that will hurt CVR. Which kind of landing would you use?

The true is that the LP could be much better for sure, but anyway users must go through it, right?

Yes! We are using Smart CPM. We have started with the minimum we need for this country. Is this ok?

What do you mean about BOT test? We have develop a bot to exclude placements.

Do you think we have to start cutting placements before cutting banners? Or we should do it together.

Thank you, we are also using 10 now, and we plan to change the worst performance daily.

Thank you

So, when the reach the offer quote, they send the traffic to other offers?

We started with RON, as we don't really know which premium sites select. Is it not the RON and premium same sites?

Thanks I will update you!

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Yes, this can work, you just need to find the right photo.

I'm pushing PIN submit offers in several GEOs, adult ones too. In some cases the LP helps, in some case it works better direct-linked. You need to test this and see what works better for you. As for what LP to use, this is something you have to figure out yourself

Minimum BID will be enough on some placements and not on others. For the initial data collections it's good enough.

I mean a traffic BOT detection script, some places are flooded with bots (fake traffic) and you don't want to buy from those.

Check this for more info : http://stmforum.com/forum/showthread...n-Any-Campaign

Yes, pay close attention to those offer rules Kimia has there, some of the offers will be a reason for account suspension at exoclick. Make sure that you don't want the "high performance offers" for example. Your AM at Kimia will explain it to you more.

Premium sites are bigger sites that you can target directly, even by zones - so you can advertise on even 1 site if you want. RON is all of these premium sites plus the REST in a big MIX It's ok to run RON if you have the budget and experience to handle it. For the sake of learning, it's better to pick a couple "medium" sized premium placements and start there. The truth is, since you are going to target carrier traffic only, you will be forced to go to RON sooner than later

Keep the question coming

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Thanks Matulo, will keep you informed about the evolution of the campaign!

Thanks!

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