Tracking Average Order Value in FF (4)

If I'm tracking my own offer and it has:

offer - upsell 1 - downsell 1 - upsell 2 - downsell 2 - upsell 3 - downsell 3

Can FF track the Average Order Value, so I can easily see it in the platform for each traffic source/campaign?

btw, vitavee would love to see updated video demos of FF. Seems like a lot has changed since those videos were made.

It's the EPA column you're looking for. This column is hidden by default, just click the "Show / hide columns" button and you'll be able to add it.

With this metric, you can see your average order value both in the drilldowns (by grouping by campaign + traffic source) and in the campaigns list.

The fastest would be the campaigns list as you have a traffic source filter directly accessible from there, so you can see the stats of your campaigns for the selected traffic source only or for all the traffic sources at once.

BTW, we have a new guide almost complete and coming very soon

Originally Posted by vitavee

It's the EPA column you're looking for. This column is hidden by default, just click the "Show / hide columns" button and you'll be able to add it.

With this metric, you can see your average order value both in the drilldowns (by grouping by campaign + traffic source) and in the campaigns list.

The fastest would be the campaigns list as you have a traffic source filter directly accessible from there, so you can see the stats of your campaigns for the selected traffic source only or for all the traffic sources at once.

BTW, we have a new guide almost complete and coming very soon

It's "Earning Per Action" - action here meaning conversion.