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Which URLs to use where to get the process of a campaign running and lander hosting (6)


09-09-2016 08:05 PM #1 quantum (Member)
Which URLs to use where to get the process of a campaign running and lander hosting

High guys, few things that I have not found an answer to yet.

When you get your affiliate link for an offer with landing page previews, how do you get your landing page? Do you have to rip it off with let's say HTTrack or can you promote an offer with a landing page that you do not host yourself?

When I choose an offer in my affiliate network, I can choose between a default URL tracking link and a few other URLS that have an extension to the default URL code, depending on the landing page that I choose to preview. http://screencast.com/t/M9gHT2QfEWzD

Weird thing is, all links lead me to the sales page, the default URL and the "landing page" URLs too. Is this normal?
I set up an offer with Voluum with the link for the advertorial, which really is an advertorial and no sales page, and direct linked it in Voluum so that there is no landing page used.

Then if I use the final campaign link (assume I set it up correctly because I really did) it leads me to the sales page of the product. Obviously, because the affiliate link did the same thing already. And remember, the default URL does the same too, which makes sense for the default URL only imo, because that URL IS actually meant to lead to the sales page.

Is it supposed to work like this, that the other URLs, all URLs of my offer, lead me only to the sales page? Why can I generate different tracking links when they all have the same destination? What are the landing pages for then?

Do I have to do the following: Set up the offer with the default URL, since all the tracking links are the same regarding the destination, then I rip off the lander, host it myself and change the links of the lander so it leads to the sales page.... set up the landing page in Voluum.

Is this how it works? And if I get to that point, which URL from Voluum do I use? the campaign link or another one? Will that campaign link bring the user to the landing page instead because I set up the landing page in Voluum and the campaign link changes the destination from originally the sales page to the landing page?

I am missing the full picture here. Which assumptions are right that I made?


09-10-2016 10:54 PM #2 vortex (Senior Moderator)

I think a good first step would be to ask your affiliate network whether there are differences between the links, and if so, what they are.

If I understand correctly, you have a link that leads to the sales page (i.e. the offer page where the conversion takes place), then you have various links that have landing pages or what aff networks and advertisers call "pre-landers" that IN TURN lead to the sales page.

If this is the case, then you have some testing options:

1)Direct-link to the pre-lander links (in Voluum: select the "direct linking" checkbox, and select the different pre-lander links in the "Offer" section - if you specify multiple links, Voluum will rotate through all of them).

2)Direct-link to the sales page (in voluum: select the "direct linking" checkbox, and select the sales page link in the "Offer" section).

3)Test your own landers and link to the sales page (in voluum: specify your own landers in the "Lander" section, and the sales page link in the "Offer" section).

Only actual testing will tell which arrangement will give you the most profits. Of course the angle you use on your own landers will have major impact on conversion rates as well.



Amy


09-12-2016 07:17 PM #3 quantum (Member)

The only thing that makes sense to me and would explain the extra "&url_id=xxx" after the offer link is that is just provides the affiliate network with extra data. So all these offer links lead to the sales page but depending on the landing page I preview the offer link gets that additional "url_id=xxx". It makes therefore only sense to use these longer URLs with the "url_id=xxx" if you also use the landing page that you were provided with. That way the affiliate network would gets that extra info that tells them that I probably used that certain landing page, which generated the additional "&url_id=xxx". That was that part.

For the other part I found my answer here:
http://stmforum.com/forum/showthread...m+landing+page
It explains very well were to put the Voluum links, how they work, where to get them from Voluum, and especially when the link on your landing page CTA-buttons works and why it does. So for me this case is closed. The gems in this forum here are a bit hidden but they exist if you just search for them. Thx STM forum


09-12-2016 07:32 PM #4 matuloo (Legendary Moderator)

There are several URLs for some offers that you can use. I call them simply "offer urls" and it's good to split test them. These can be just different in design or a completely different funnel, it totally depends on what the advertisers supplies the aff network with.

The extra parameter at the end of the link simply tells the network backend which of the offer urls to send traffic to. The first that they enter into the system when setting up a new offer is usually marked as default, then there is the option to rotate them (thats named random in your screenshot) and then there are other to choose from.

Now, you still see the same when clicking the links, no matter which one of them you choose. There can be several reasons for it and you should ask your AM about it, it should be one of these :

1. error in the setup - whoever did the setup the offer at the aff network screwed something up
2. geo targeting - geo detection of the aff network things that you do not match the targeting and redirects you to the default url or some fallback
3. old settings - some of the offer URLs were pulled and it redirects to the default one

Let us know what the AM told you about this - I'd like to know whether I was right

Once you hear back from them, simply follow what vortex advised already, that pretty much covers your options


09-12-2016 08:50 PM #5 quantum (Member)

Now that I read this, it must be 2.
I had heard before that the affiliate network made sure made sure that the right geo is targeted in case someone would mess that up. Now that would make sense.

I just noticed that there is one more thing that I do not understand though. The link from Voluum I use in my landers only works if the customers used the campaign link before by clicking on my ad. Now that means conversions through organic traffic could not happen, which would be an option if they found the landing page somehow by themselves.

In the link with the video I posted before the following order applies when you use a lander:
ad to lander (campaign link) > lander to sales page (click URL from the Voluum setup menu, which is cookie based and therefore doesn't work by itself).
Is there a way to have it working both ways? Not that it matters much in paid advertising though.


09-13-2016 09:37 PM #6 matuloo (Legendary Moderator)

Quote Originally Posted by jakob vogler View Post
Now that I read this, it must be 2.
I had heard before that the affiliate network made sure made sure that the right geo is targeted in case someone would mess that up. Now that would make sense.

I just noticed that there is one more thing that I do not understand though. The link from Voluum I use in my landers only works if the customers used the campaign link before by clicking on my ad. Now that means conversions through organic traffic could not happen, which would be an option if they found the landing page somehow by themselves.

In the link with the video I posted before the following order applies when you use a lander:
ad to lander (campaign link) > lander to sales page (click URL from the Voluum setup menu, which is cookie based and therefore doesn't work by itself).
Is there a way to have it working both ways? Not that it matters much in paid advertising though.
Don't worry about this, it's not gonna happen

In theory, it could happen of course, but I don't think trackers have the option to handle this, especially in cases where you would be using the same LPs for several campaigns. To make this work, you would have to use a custom script that would detect the absence of tracking tokens and parameters, which would indicate that the click didn't come through a tracking link and then redirect it to a default offer. I would this would be a waste of your time and resources tho.


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