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Tracking "interests" categories in FB? (11)

09-09-2016 02:33 AM #1 jordan200 (Member)
Tracking "interests" categories in FB?

We basically just got started on FB and was wondering, is there any way we can track audience and placement in our 3rd party tracker (Adsbridge)?
Or do we need to segregate everything in unique campaigns both in FB and in our 3rd party tracker?

09-14-2016 11:19 PM #2 dlauer (Member)

I am unsure if Facebook offers an option to pass the targeting parameters that triggered the impression into a click URL. You could pass them manually I suppose but they will be clumped-up (you will only know your targeting options as a whole, not the "triggered" ones beyond the stuff you can deduce from the browser headers and the user's IP address, etc).

If you are technically adept a way to do this (broadly and clumped) would be to generate a hash that represented all the targeting options and store it somewhere when you create the campaign. When you receive a click you could "inflate" the hash and send the options to whatever tracking software you are using. You could also spam random SIDS into the click URL representing each option you have set as well. But, even then, you are still not going to get the exact parameter(s) that triggered the impression in the first place.

Another option would be to have multiple Adsets per campaign, each with delineated targeting options so you can better segment the inventory you are receiving. Although, I suspect the potential reviewal issues could outweigh the benefits of segmenting in such a spammy way (just my initial thought). The main issue here is that the targeting options are contained in the Adset object and the click URL belongs to the Ad object, so doing it that way could be, like, labor intensive without a good payoff for the time-investment.

Let me know if you figure anything else out, these are the sort of data-points (proprietary profile data) that Facebook is supposed to automatically aggregate, train on and optimize against using their pixel stuff, so.

09-18-2016 04:51 PM #3 zeno (Administrator)

There's no way to dynamically pass interests from FB to your tracker - the URL parameters are static.

Anything you want to pass will need to be manually inputted for each ad unit, though of course this can be streamlined by using PMDs (e.g. Qwaya, AdEspresso etc.) where you can do bulk ad creation.

09-18-2016 05:05 PM #4 jordan200 (Member)

Gotcha, that's what i though. that's probably just how FB wants it so they don't reveal too much of their data?
Will PMD's work with BH campaigns? Or is that too risky?

09-18-2016 05:08 PM #5 jordan200 (Member)

Is there any data/service out there that might help in streamlining which audience interest to target for nutra (specifically skin)?

09-18-2016 05:36 PM #6 zeno (Administrator)

It's more aligned with FB not wanting to allow URL alterations post-approval, which is what dynamic tokens would effectively do.

As for PMDs and blackhat campaigns, its dicey territory. I know a lot of people have been using AdEspresso and similar tools with accounts they burn, just be aware PMDs are, to the best of my knowledge, contractually obliged to take action if one of their users is getting many accounts banned while connected through their service. You could of course make separate PMD accounts.

Other, arguably better PMDs will require annual contracts where its going to be much harder to do something like that.

I use Social.com and I actually had a call with them a few days ago to discuss a few things, one point being me advocating that they should explore the keywordstats API properly and give me what I want - break downs of impression/click data per interest (yes this is available at the API level), but also the offsite conversions tracked by the FB pixel. That's my holy grail I have been waiting a long time for, surprised no one has pushed hard on it.

If I can get that figured out and working, that's a great advantage to have (you would have to however have a PMD with this feature created or create your own tool for it, which would require FB API access/approval).

09-21-2016 03:43 PM #7 wealthspark (Member)

Question regarding this - If I understand correctly - the best way is to create a campaign per Adset ( demograpich) So I know which generated the sale? I am trying to track specifically which ad generate sales - dont want to use the FB pixel but not sure how to track this in adsbrdige for example.

I am pushing CB products - would a FB click to my LP will pass along a tid to my tracker and to CB ?

Sorry, just confused about it.

09-22-2016 02:05 AM #8 jordan200 (Member)

Quote Originally Posted by dlauer View Post
I am unsure if Facebook offers an option to pass the targeting parameters that triggered the impression into a click URL. You could pass them manually I suppose but they will be clumped-up (you will only know your targeting options as a whole, not the "triggered" ones beyond the stuff you can deduce from the browser headers and the user's IP address, etc).

If you are technically adept a way to do this (broadly and clumped) would be to generate a hash that represented all the targeting options and store it somewhere when you create the campaign. When you receive a click you could "inflate" the hash and send the options to whatever tracking software you are using. You could also spam random SIDS into the click URL representing each option you have set as well. But, even then, you are still not going to get the exact parameter(s) that triggered the impression in the first place.

Another option would be to have multiple Adsets per campaign, each with delineated targeting options so you can better segment the inventory you are receiving. Although, I suspect the potential reviewal issues could outweigh the benefits of segmenting in such a spammy way (just my initial thought). The main issue here is that the targeting options are contained in the Adset object and the click URL belongs to the Ad object, so doing it that way could be, like, labor intensive without a good payoff for the time-investment.

Let me know if you figure anything else out, these are the sort of data-points (proprietary profile data) that Facebook is supposed to automatically aggregate, train on and optimize against using their pixel stuff, so.
What you mentioned is interesting and since the parameters are static, i'll need to do some research on how to pass whatever static value I need back to my tracker.
I do have enough knowledge working with trackers, but just wanted to ask you about this part and if you could possibly explain this in more details. Pretty sure I can figure it out.

If you are technically adept a way to do this (broadly and clumped) would be to generate a hash that represented all the targeting options and store it somewhere when you create the campaign. When you receive a click you could "inflate" the hash and send the options to whatever tracking software you are using. You could also spam random SIDS into the click URL representing each option you have set as well.
Also, has anyone created multiple adsets for the purpose of tracking the audience?
If so, how is is that working for you?

What I would probably do here is start segmenting 4 adsets with all interests divided between them and optimize after a set period of testing.
And from there segment the best performing interests again in 4 new adsets for another test. And keep on dilling down until it's cleaned up and optimized properly.
By documenting performance over time, It seems I could basically pin point what interests works best for our campaigns? I never tried it, so I have no idea what to expect here, but I am sure others on here have tried it and are still doing it now.
It wouldn't be precise like you said, but it seems it would be better than going completely broad and enabling FB to send everything they got to our campaigns, without their pixel being integrated.
Any thoughts on that?

@wealthspark, i am also using Adsbridge, i sent them a support message, i'll let you know if they are helpful.

09-22-2016 06:29 AM #9 zeno (Administrator)

Quote Originally Posted by wealthspark View Post
Question regarding this - If I understand correctly - the best way is to create a campaign per Adset ( demograpich) So I know which generated the sale? I am trying to track specifically which ad generate sales - dont want to use the FB pixel but not sure how to track this in adsbrdige for example.

I am pushing CB products - would a FB click to my LP will pass along a tid to my tracker and to CB ?

Sorry, just confused about it.
Your campaign structure on FB doesn't really matter for tracking conversions properly.

Just add URL parameters for every ad, and add a value (like ad=adXXX) so that you can see these in your tracker and know what ads caused what conversions.

No rocket science involved, just the same data passing as on every other traffic source (with a bit more manual work).

09-22-2016 03:10 PM #10 jordan200 (Member)

Quote Originally Posted by wealthspark View Post
Question regarding this - If I understand correctly - the best way is to create a campaign per Adset ( demograpich) So I know which generated the sale? I am trying to track specifically which ad generate sales - dont want to use the FB pixel but not sure how to track this in adsbrdige for example.

I am pushing CB products - would a FB click to my LP will pass along a tid to my tracker and to CB ?

Sorry, just confused about it.
Adsbridge got back to me with these instructions:
http://news.Adsbridge.com/fb-advertising/

Not sure if it will help you but just wanted to share it with ya.

09-22-2016 04:06 PM #11 wealthspark (Member)

@Jordan200 - Thanks for the guide.. It was helpful...
@Zeno - Thanks for the info man.. really appreciated.. Was making it more difficult that it should.

Now one last question to my puzzle, Is there a way to pass the variable from FB to LP to lets say Clickbank? CB uses TID - so i imagine i have to put that in the url variable ( tid=AdXX) but I can't find a way to actually fireup or pass that over to CB.

For now i am using pixel ( the vendor added it for me) but honestly prefer to use my own tracking rather than pixels.. Want to have control over that.

Do you know?

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