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Facebook to shopify pixel issue (2)


09-08-2016 02:17 AM #1 bryansocial (Member)
Facebook to shopify pixel issue

Hello all, i am experiencing a new issue with my last two Facebook pixels i have been using to track my Facebook to purchase conversions on my Shopify based website. The first day it had way more conversions of purchase then we actually got. The second day it was completely accurate and now i am on the third day and its not accurate again. Though on the third day i did increase my traffic spend from $5 to $20, i dont know if that would have an effect on it. I was told that i wouldn't get the accurate stats until the Facebook pixel has to calibrate. I dont know how long that should take either or if it even has to do that. If someone Can help me with this issue i would greatly appreciate it. Thanks!


09-10-2016 07:25 AM #2 zeno (Administrator)

There is no such thing as pixel calibration for tracking, or at all. That's like saying the handle on your door will work sporadically initially and requires a lot of turns before it calibrates.

I would generally look at how your pixel tracking code is implemented - where is it set, in what template, what does the code look like, etc.

Programmatic systems are generally consistent unless configured poorly, or in a way that makes them very susceptible to client-side issues (e.g. pixel loads 10 seconds after a page completes loading >> very high risk of lack of firing).


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