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Failed: Crazy angle on FB: TrackR offer (22)

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Hi everyone,

To be honest with you, this is one of my first campaigns on fb. Any advice will be appreciated!

I promoted the trackR offer in Argentina, because my manager told me this offer is doing great there.
I created a crazy angle: "You think your husband is cheating on you? Put the trackR on him and know where he is!" (lol)

The lander looked like this





Basically an advertorial landing page.

I created and ad in the news feed with this angle, targeting women 35+, married, and interested in gadgets. I was targeting only desktop. I set it at CPC and used automatic bid.

At the beginning, CPC was around $0.40, but when people started to like, share and comment on my ad, CPC went down to 0.05. Relevancy was 8 out of 10.

Numbers:

FB says 907 Clicks
Voluum says 1271 clicks (I think it's more because of people sharing my ad)
CTR was 1.81% (HORRIBLE)
Clicks to the offer: 23
Conversions: 0
Cost: $48.96

I know 23 clicks is nothing, but with a ctr of 1.81 in nearly impossible to reach the profits.

Leasons learned: test normal and proven angles before crazy ones to set a performance benchmark

Did I do something wrong as a newbie on fb or simply the angle didn't work?

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I don't run on facebook - so my comments will be purely about your angle and the demographics you're targeting.

The angle looks really great to me! I believe the problem is with the demographics you're targeting - perhaps not enough husbands are cheating on their wives (damn them lol)?

I wonder how that same lander would do if you ran more-targeted traffic to it (search traffic for example).

Also - what's the payout on this offer for AR? I seem to remember it's pay per sale and that the payout is quite high. If that's the case, then $50 may not be enough testing to gauge promise.

Hopefully some FB veterans will chime in with their feedback...



Amy

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Hi vortex! thanks for responding!
The payout is 32$ globally I think, and the product itself costs 27$

Yes I think you're completely right. I didn't target a specific problem the women had, but I targeted a potential problem.
Maybe search traffic with keyword "husband cheating" could have completely different results.

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Hey rduque,

Thought I would chime in with some help on this. I think while your angle is creative, it creates a very difficult targeting problem. How do you find women who think their husbands are cheating on them on Facebook? lol probably not possible (at least not well)

Some tips:

Create angles around things people would get emtional about if they lost for example: Their pets (dogs & cats), their vauable belongings (Bikes, Cars), Their passports, luggage, etc.

Create angles like: You won't believe this unbelieve story about how I was reunited with my German Shepard

Landing page hit emotion: Does your pet mean the world to you? Everyday in Latin America 1 in 5 pet owners in experience heart break of a lost pet. Don't let it happen to you. Make sure you loved one is beside you safe at all time with Trackr... etc.

Before I keep rambling on by building you the entire campaign, you get the idea

Wish you the best, keep it up!

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That is exactly what I needed. Thanks synapse!

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Great advice right here

I can only agree with it, you need to pick angles that you can also use for targeting. So either pick the angles based on what targeting is available on whatever source you decide to use, or pick an angle that is broad enough to stand a chance to appeal to a large enough demo.

Synapse gave you a good example of a target-able angle - pet lovers.

For a broad angle, you could use something like loosing keys, phone etc ... this is something most people can relate to because it already happened to them or to their friends.

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My craziest angles have been my most successful.

How about trying something like this:

She Almost Lost Her Keys, He Almost Lost His Life
How A Simple Gadget Saved A Man From A Nightclub Nightmare

I would have a split image of an attractive female crying and the gadget itself shrouded in shadow (photoshop vignette) to make it seem mysterious with a red border.

Then go into an advertorial about some ridiculous situation at a nightclub where a man was under threat and the girlfriend needed her keys to help him escape but she couldn't find them without the help of the tracker.

You obviously need to flesh it out a lot more but I could imagine this working well as it appeals to a human being's base instinct: survival.

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This is priceless Excellent idea!

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Not an expert on FB, but those are nice ideas above, implement them and lets watch the result.

I'm just a bit curious, do you think you will find more people who are willing to pay $27 bucks in
Argentina for a product seen over the internet, I really dont know that answer just a concern,
Maybe there's someone selling high priced products in Argentina can help with this..........

Also maybe you can cut down FB, to only people who have made a purchase over the internet before.

Regards

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eCommerce (and not only) is actually doing great in LATAM if you have the right offer and the right traffic.

Word of advice - dont go with an angle about tracking people.

Some very good tips here regarding pets, phones...
Think about bikes as well.

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Hi Oren,
I'm sorry but -> 'if you have the right offer and the right traffic' --> Just made me puke... that's basically everything and doesn't mean anything at the same time... lol

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I accept your remark.

My point was, that there are very good offers for LATAM if you can work with quality traffic sources. Its a very good market for eCommerce and health.

So, eCommerce in LATAM already narrow things down. Talk to your AM to find out what are the top offers at the moment, do some spying and try to get traffic going.

When I talk about quality for these niches I mean Social and Native mainly.

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Is really possible to target people on fb who made a purchase over the internet? I didn't see this option anywhere

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Gonna be the hard ass here for a second because I want to see you crush it.

Quit with the creativity crap. And quit coming up with your own ideas on fresh new angles.

Trackr is doing $100k/day in revenue. What works has already been figured out. Go on AdPlexity, see what landers are working, rip them and continue. (I.e: Lost car angle)

From there it's about finding the right combo of ads/landers, going direct with the AOR (giddy up), nailing down the targeting, blowing it up, the scaling out to other countries.

This games a lot easier then you're making it on yourself buddy.

"Good artists borrow, great artists steal" ~ Pablo Picasso

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Hey I like your lander, what did you use to create it?

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it is the lander that the advertiser hands out

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You were so close with this campaign!



Two posters above mentioned the “bike” angle, which is definitely among the best performers for TrackR recently. I see ads for TrackR in 14 of the 19 countries we cover, so it also has tremendous worldwide appeal.

Here is just one example to put you in the right direction:



Below are the key takeaways across TrackR’s campaigns:

Ad Formats
With the exception of a few ads, all the ones with significant engagement appear to be video ads.

Targeting
The targeting seems to vary based on the geographic location.

In cheaper countries, broadly targeting anyone 18+ years old – on both mobile and desktop devices – is perfectly fine. This is the strategy used in countries like Spain, Poland and Italy.

In more competitive countries, the focus is always on older males and desktop traffic. These countries include the United States, United Kingdom, Australia, Canada, Norway and France.

We can see that the ad in the screenshot above is targeting 45+ year old males in multiple countries, who speak English. Targeting multiple countries with the same ad is a strategy with merit, since there’s also other TrackR ads with 20K+ engagements doing this! Others might be able to better chime in on why this works.

Some ads have also done well targeting specific interests, like “mobile” devices.

Landing Page
The ad in the above screenshot is using an angle to track cars.

Other landing pages focus on lost or stolen bicycles and airport luggage. However, just direct-linking with the right video ad has also done well.

Let me know if insights like these are useful on failed campaigns. I’d love to do it more frequently for the STM community!

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I almost was tempted to buy trackr just off your copy ahahaha love it!!

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As a huge dog lover, reading this copy made me damn near want to go buy the product! lol!

damn marketers doing their voodoo witchcraft ninja magic on my emotions

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@synapse is quite the talented marketer!

Many affiliates focus so much on SELLING the product, they neglect to get the ATTENTION of the audience first.

This is important especially on FB, where most people are not expecting to be sold to, but are there browsing on their newsfeed looking for entertaining content.

So instead of thinking "how can I sell my product to the audience"? Think (in that order):

-What types of images will stop my target audience dead in their tracks and draw their eyes to the ad?

-What ad text (headlines and descriptions) will urge the audience to click on the ad to find out more? (e.g. Arouse curiosity/fear/desire or any other strong emotions.)

Then let the landing page and/or sales page do the selling. The ad itself doesn't even need to mention the product/service.





Amy

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Daaaaaaaang what a solid gold nugget! This is going right in the "10 commandments" section of the "Affiliate Marketing Bible" I'm compiling for myself. Vortex i'm gonna have to add you as one of the prophets before its over with. lol!

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Haha thanks so much for the compliment, but I learned this from other talented marketers myself.

There's so much gold littered all over the forums. All we need to do is collect and apply ("apply" being the operative word ).



Amy

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