So I'm running 4 ads in a set. All of the ads in the set are exact copies of eachother which I am running in hopes that there will be a variation in performance, and that 1 of them will get a lower cost per like than the origional campaign ad.
I am not exactly sure how this works, I have only heard that it does from other people. The problem I am having however is that ad 1 has 394 likes - 4318 reach...ads 2,3, and 4 however have not crossed 4 likes, or 200 reach, despite being run just as long as ad 1...for some reason they are turned on, but stalled out after reaching 4ish likes each. Does anyone have an explanation for this or a solution?
Thanks!
Either Facebook has not had a chance to throw them in rotation, or has somehow already determined that ad 1 is the best so it is focusing on that one.