Building a Sweeps Email List on Pops Possible? (15)
I've been running sweeps on pops since February and I've recently had the idea of capturing people's emails on my campaigns before sending them to the offer page. I was wondering if anyone has done this before and has any info on if this works in the long run.
The thing I'm worried most about is people reporting my emails as spam and getting my email account shut down. I'm not sure how much of an issue running sweeps would be on Aweber, but I assume I would need to go the dedicated server route and have multiple IPs ready to go.
Has anyone here built a successful list with pops before? Anything I should know before setting a plan in motion?
Cheers,
Brad
What a coincidence - I just made some comments on the exact topic in another thread:
http://stmforum.com/forum/showthread...l=1#post286280
As for getting your aweber account shut down due to people reporting you for spamming - if you want to be covered you can always set up double opt-in - just know that a lot of the people won't bother to click on the verification link. Perhaps experts on email marketing can chime in with more guidance there.
Amy
I was just planning this very same strategy reading through here on the forum. I know building the list is where it's at. I'm thinking, why would I want to keep buying all this traffic without collecting at least an email. Especially for us in mobile, we're doing tons of different geos. So if we lose $$ on the front end testing, we can at least possibly make it up to break even, or even profit on the back end. Then, there's JV's, tons of different offers you can promote through email. Going further, you can even create and own your own offers...my head is spinning now! woohoo! (so much to do)
Originally Posted by tsmllc
It would be difficult to monetize these people because you won't find a lot of offers that will appeal to everybody. Basically you'll be limited to the same kinds of offers that will convert on pop traffic, e.g. sweeps, antivirus, certain gaming offers, biz op, etc. And you can count on a low CR basically (that's typical for a broad demographic if I could even use this word here).
A better way would be to ask visitors a list of questions, and segregate them based on their answers. Stuff like gender and age and interests etc. Then you can send different offers to each demographic. I had a discussion with another member a while back, where he was doing this by disguising the questionnaire as a get advice from a psychic form. Ingenious I'd say.
Good luck!
Amy
Hello, xxf8xx!
This is a very useful thing for me now. A couple of month ago I started to grab emails from my traffic. I have one lander for it with email form. What I'm doing now:
1) When user clicks BACK button, I redirect him to my lander with email form.
2) On some campaigns I redirect non-unic traffic to this lander.
3) On some campaigns I redirect users after 60 sec to this lander.
4) For sources which allow "window.opener" script I use it and open second tab with this lander.
And I collect a list and send them emails (BizzOp offers). Sometimes it works better than my main offers 
Good luck!
Originally Posted by mrbraun
This is a very useful thing for me now. A couple of month ago I started to grab emails from my traffic. I have one lander for it with email form. What I'm doing now:
1) When user clicks BACK button, I redirect him to my lander with email form.
2) On some campaigns I redirect non-unic traffic to this lander.
3) On some campaigns I redirect users after 60 sec to this lander.
4) For sources which allow "window.opener" script I use it and open second tab with this lander.
And I collect a list and send them emails (BizzOp offers). Sometimes it works better than my main offers
Good luck!
Proceed with caution.Amy
Yes, Amy 
Please use "window.opener" script only for sources which allow it, because you can be banned using it.
Hey thanks for the answer mrbraun! Any chance you could share some info about your infrastructure? Do you use your own server for sending emails or do you use a service like Aweber? Are you collecting extra data from the users like Amy mentioned?
Cheers,
Brad
Originally Posted by xxf8xx
Originally Posted by mrbraun
This is a very useful thing for me now. A couple of month ago I started to grab emails from my traffic. I have one lander for it with email form. What I'm doing now:
1) When user clicks BACK button, I redirect him to my lander with email form.
2) On some campaigns I redirect non-unic traffic to this lander.
3) On some campaigns I redirect users after 60 sec to this lander.
4) For sources which allow "window.opener" script I use it and open second tab with this lander.
And I collect a list and send them emails (BizzOp offers). Sometimes it works better than my main offers
Good luck!
And yeah, window.opener is sneaky :-p
Yes, this works very well but there will be a drop in your eCPM on your campaign so you have to make a trade-off and calculate very well what one email address is worth to you.
Apart from asking the email address you should also ask for the country of residence and preferably first/last name and date of birth, so you can target your future email campaigns.
Interesting thread. I'm actually considering doing something similar for my ecom. business.
Maybe some kind of (legit) sweepstake to win a $500 voucher every month, with a question type lander funneling people off into different email lists or something (depending on the path they take). Will probably 'borrow' some of mrbraun's ideas that he mentioned earlier in the thread too...
I've also been toying with the idea of using (facebook share) content locking on the lander in order to enter the prize draw, along with building some custom facebook lists using the re-targeting pixel. I still need to figure out the details, but I'm sure list building + pop + facebook camp. could work very well, especially for my own offer.
Actually, now I've started thinking along the lines of re-targeting, there's probably several other ways you could go as well, perhaps even having a whole bunch of different prizes on the lander, and then re-targeting CPA offers according to the prize / path the user takes. Maybe that could work with something like perfect audience or something, I don't know. I suppose there's a difference between wanting to win something, and actually having the money to buy it though. lol
I'll probably start a follow along for that, once I get the website redesigned.
One note on this: it's worth testing what eCPM drop you'll get from adding an opt-in before the offer.
I tested this a while ago, and the drop was absolutely tiny for some offers - like sub-statistical significance tiny. (AWA15 attendees will recall I talked about this in my talk there.) Essentially I was building a list for free.
There's solid persuasion psychology that says that on some offers, the loss aversion from the minimal effort of entering an email and the positive reinforcement of getting the prospect to do something may even increase conversion rates rather than decreasing them!
However, common sense (which isn't always right) says that on some offers you'll see an eCPM drop from adding an optin.
As always, test, test, test.
Thanks everybody for the input! So many things to test and keep in mind.
What do you think about just getting them to drop an email like caurmen says before the offer. Then...I will send them a follow up survey type email once they're on the list to gain more info for targeting different offers, because I really want them to convert on the initial sweeps offer if possible. So this way they don't have to do a bunch of stuff right off the bat. I feel like making them do too much will just drive them away. I'd rather get that email first and see if they'll convert on the sweeps offer as well. Then maybe I can gain more insights after the fact once they're on my list and that will determine which offers they'll be open to.
If you get the sweep direcly from the owner, why not just ask him to lower your payout, and then send the leads via API to you?
Win-win for both.
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