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Thoughts on 'Cloacking' on Google / FB Using Email List (7)

08-30-2016 09:20 AM #1 dynamic (Member)
Thoughts on 'Cloacking' on Google / FB Using Email List

Hey,

I thought on a little creative way to promote whatever you want on Google / FB.
basically, we are using email list to straightforward promote whatever we want.

skin care example:

1. create clean and very legit small media site with amazing articles on health.

2. target women and offer them an ebook with 7 good health tips, with 100% compliance landing page.

3. in tip #1, you highly recommend to use revolutionary skin care product, anyway you want, and send them to your landing page.


of course using email list and then send them to the offer have been forever, but I'm talking about products that are strictly disapproved.
the main disadvantage is that it can be more challenging to make it profitable, also it takes more time to create legit site with real value.
but at latest you are 100% compliance in their eyes and you can promote almost anything. and you have the list.

2 potential challenges: (What do you think?)

1. I assume It's very rare, but google / fb reviewers might enter your email list, and check the content of the ebook?

2. fb / google can see that many people visit your non compliance SkinCareLP.com after they download the ebook, with cookies or somethings?


in your opinion It's realistic? have you ever thought about it?
I created similar campaign, with very legit site and landing page,a lot of valuable content in there and I can't wait to launch,
but I want to make sure I'm likely to stay under the radar, if I recommend a product in an ebook or somethings, because I value my accounts.
I'd love to hear your thoughts.

08-30-2016 11:59 AM #2 noipfraud (Member)

Interesting approach and with the right content could work well but the email is additional friction that could reduce overall ad click to paid conversion on the offer.

Note that Google don't like ads going to straight optin pages and especially in health.

And recently Google also started penalising pages with email optin popups.

Regarding seeing the visits - I've seen no evidence of this. We specifically looked at URL leakage in Facebook app and chrome browser after ad click and could not find evidence of this happening.

I suspect there are legal and privacy implications of tracking to that extent. But ... If I was FB I would probably do something like that.

One example of what Facebook was doing was prefetching ad URLs instead of loading them on user click.

08-30-2016 05:32 PM #3 dynamic (Member)

Quote Originally Posted by noipfraud View Post
Interesting approach and with the right content could work well but the email is additional friction that could reduce overall ad click to paid conversion on the offer.

Note that Google don't like ads going to straight optin pages and especially in health.

And recently Google also started penalising pages with email optin popups.

Regarding seeing the visits - I've seen no evidence of this. We specifically looked at URL leakage in Facebook app and chrome browser after ad click and could not find evidence of this happening.

I suspect there are legal and privacy implications of tracking to that extent. But ... If I was FB I would probably do something like that.

One example of what Facebook was doing was prefetching ad URLs instead of loading them on user click.
that's right about health, that's one of the things that more challenging but if you creative enough you can make it in any vertical.
there are some ways make optin pages compliance, the main thing is to make your lp part of legit site with some unique content.
thank you for sharing about the visits, it makes sense.

do you think the reviewers might opt in and check the content at some point, or It's very unlikely?

08-30-2016 07:03 PM #4 noipfraud (Member)

They sometimes do but often don't. Really depends on your lander and content. If it looks non compliant, they won't approve. If they are not sure - they may opt in.

08-30-2016 08:36 PM #5 beckslash (Member)

I had the same idea a while ago for different reasons. My main reason was to "own" the user before sending it to the offer. It didn't work out since the extra layer of the email between the LP and the offer.

That's why I would suggest not to use the emailing just for cloaking, because it will just create (huge) friction, like it was said before and I doubt you can make it work this way. Try to make the landing page and the first email (or a sequence) really useful for the users instead. This way you won't only promote a legit business/product, but you'll create trust from your readers and you'll be able to push them a lot more offers down the way. You'll also gather real assets for your business that you can potentially sell later.

As for the reviewers I highly doubt they will sign up to see what you send. But even if they do sign up and you're delivering to the users what you promise them, they shouldn't have any issues with what you're pushing to them in the long run.

08-31-2016 03:22 AM #6 dynamic (Member)

thank you guys, great points

I will do it.

08-31-2016 12:56 PM #7 matuloo (Legendary Moderator)

Quote Originally Posted by beckslash View Post
I had the same idea a while ago for different reasons. My main reason was to "own" the user before sending it to the offer. It didn't work out since the extra layer of the email between the LP and the offer.

That's why I would suggest not to use the emailing just for cloaking, because it will just create (huge) friction, like it was said before and I doubt you can make it work this way. Try to make the landing page and the first email (or a sequence) really useful for the users instead. This way you won't only promote a legit business/product, but you'll create trust from your readers and you'll be able to push them a lot more offers down the way. You'll also gather real assets for your business that you can potentially sell later.

As for the reviewers I highly doubt they will sign up to see what you send. But even if they do sign up and you're delivering to the users what you promise them, they shouldn't have any issues with what you're pushing to them in the long run.
Good call, the extra step will surely make a campaign like this to loose $ at a fast rate initially. I think it would be a good long term strategy of building an email list and maintaining your own user DB that you can work with. I'm actually planning to build something like this finally, but I'm very well aware of the fact that the initial sales will only minimize the loss and possible profit will come from future mailings.

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