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Want to start on Native Ads but tracking is confusing (6)

08-30-2016 02:42 AM #1 thejackedmarketer (Member)
Want to start on Native Ads but tracking is confusing

Hello,

I didn't know where to post this, but I thought this was the best section. Right now, I am just starting out with native ads and I have been told it is extremely important to track the sites, adids, widgets etc so that your ads are running on for maximum optimization. I have chosen to start with content.ad.

Here are the custom variables I added to CPVLab:

Click image for larger version.  Name: Screen_Shot_2016_08_29_at_10_35_16_PM.png  Views: 114  Size: 42.2 KB  ID: 12516

I don't think I set up the traffic source profile within CPVLab correctly.

This is how my tracking url is created once I saved my campaign:

http://xxxxx.com/base.php?c=13&key=1234578912345789&[[name]][[cid]][[adid]][[did]]

Is this correct? I also keep reading about UTM codes that have to be used as well from google analytics. Do I need to use UTM codes if I use the passback parameters given by content.ad?

Thanks

08-30-2016 05:58 AM #2 antuen (Senior Member)

Hey, you should remove one bracket from the tokens:



and your url should look like this:

http://mydomain/path/lp.php?did=[did]&cid=[cid]&adid=[adid]

Also you dont need to use UTM codes

09-05-2016 10:43 AM #3 caurmen (Administrator)

@bportnoy - on a first quick look, the second one you have there looks correct.

Is that screen you show with no results from Content.Ad? It doesn't look like CPVLab, although it's been a while since I used that.

09-05-2016 10:47 PM #4 bportnoy (Member)

@caurmen -- That's a screenshot from Content.ad's widget tracking section.

09-06-2016 10:35 AM #5 caurmen (Administrator)

@bportnoy - what data are you getting through on the CPVLab end in that case? Content.ad's reporting shouldn't depend on the formation of the URL you use to send to your tracking software, so it's really CPVLab that will be the proof of the pudding.

10-19-2016 01:04 AM #6 earlyresponder (Member)

You don't need to use UTM codes. Just use the variables suggested and remove a bracket. Have you resolved this?

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