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I need some advice (11)

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Hi there, Good day to you.

I have 1 campaign which is working good with wifi traffic. The geo that I am targeting has a lot of wifi traffic which I think is a good news for me as I can run this is volume, I think. But after running this cam for 10 days, I found a bad news - there are too many web site ID to cut!!

The conversions are pretty stable so I can quickly pin point the website ID that I should focus or get rid of. But I have 3 problems here that I need some advices:

1. The ROI always maintain at -40%. I want to drop this campaign but there are really some web site ID that has huge ROI, more than 300%. The conversion is quite steady too. I found that there are a lot of web sites ID that are eating my budget like crazy. But most of them just spending 0.1 or 0.2 per day. But if add them all, the cost is quite high. I have to wait many days to get the significant results and cut 1-2 site ID. So what should I do to make this campaign gets into the profit zone faster?

2. I tried to take all the good website ID and move them to a whitelist campaign. This is the third time I did this and guess what, the conversions seems to stop coming in and the ROI is always negative. But they are performing well in the original campaign. So I really dont know what should I do here.

3. Actually I also tried to increase my bids and daily budget so that I can get more traffic for each site ID and let me cut them faster. However, the ROI dropped tremendously and this also hurt the conversion rate too.

Any tips for me?

Harrison

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Keep the original campaign live and limit it to just those IDs that are profitable with at least 200%. All the others should get automatically stopped. Most traffic sources/platforms allow you to put these automatic rules in place but its hard to say since you didnt mention the source you are buying from?

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Hi Chris, Thanks for the input.

I am buying traffic from DNTX.

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You could try this:

1)In your current (original) camp, blacklist all placements that aren't giving you your cut-off ROI or better (e.g. 30%+). (As Christoph suggested.) Test different bids to see which one will yield the most amount of profits (you don't want the highest ROI - you want the most profits!) Hopefully this will not leave you with very little traffic again.

2)Start a new camp with the profitable placements from the original camp blacklisted. Set a lower daily budget on this - basically this camp will continue to slowly test all the rest of the placements. To get the most bang for your buck, do dayparting - for example only run from 9am-12am or even 5pm-12am in your target geo. Cut bad placements and transfer good placements to your original camp.

Try to keep the loss from the new camp below the profits from your original camp so that you're making profits overall, and you'll enjoy seeing green overall.




Amy

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Hi Amy,

thanks for your advice. I still have a few questions

1. For step 1, I just need to test the bids like what you usually suggest when we start testing the pop campaign?
2. So if I transfer some good placements that I discover from the new camp to the original camp, will this affect the bidding? Maybe the original camp can have the most profit at the bids of 0.01. However, if I add in those new placements, maybe 0.01 is not the best bids. So do I need to test the bids again each time I add the placements?

Harrison

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1)You can test staggered bids by cloning the camp and again, cutting all placements except your best, but that would be too much trouble.

Instead, perhaps just use your original camp, and change the bid every day or every couple/few days to test different bids, to see which bid will generate the most profits (note: the most PROFIT and not the highest ROI). Yes there will be day-to-day fluctuations that will skew the comparison, but you may find a bid that does considerably better then just switch to that bid and see if the good performance holds up. If not you can always resort to your original bid.


2)Yikes - that would make for so much work!

Feel free to test bids from time to time (if your camp will even last THAT long! Most pop camps won't.) But really, I would suggest spending that time on testing new stuff or scaling to other sources. Spending so much time messing with placements isn't worth it IMO - unless you're dealing with big placements.



Amy

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Hello, onleads!

From what I understood, you kept the website in the original campaign when you created the whitelist.

What is the bid difference between these two campaigns? When you create a whitelist campaign, you have to increase the bid and usually remove it from the original campaign - otherwise, they'll be in competition with each other. Can this be happening with you?

That wouldn’t explain why you don’t have conversions in the WL, though. However, what can happen is that your costs are also bigger because you've left the websites in the original campaign. I suggest you talk to your AM about the bidding so you can understand the effects of your actions and whether or not you have smartbidding available.

If you have bad websites that are too costly but have conversions, you can cut them from the original campaign, put them in another campaign with a lower bid, so you can test them to see if they become profitable. It's not seldom that things become profitable with lower bids! What if you have websites without conversions and the cost is already too high? Go ahead and cut them.

Be careful when creating new test campaigns: it’s easy to end up having too many that don't give you that much revenue. Focus on the things that can be profitable.

I've also noticed you've got the option of having a Keyword campaign.

Are you using it? If not, you can also give it a shot. With the right keywords, you can both reduce the costs and better target your traffic.



Hope I've been able to help!

Cheers!

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Sometimes it's hard to create whitelist campaigns and I had the same problem as you described many times already. Placements perform amazingly well in original campaign, but as soon as you isolate them and transfer to a WL campaign, they loose performance. To be honest, I have no idea why this happens ... maybe the algos prefer campaigns with broader targeting that can spend more $ over the optimized ones that target a limited amount of placements?

One way or another, when doing this, make sure you don't screw it up yourself - so if you move a placement to a WL campaign and it stops performing, make sure you blacklist it in the original campaign - this is something that guys above already suggested and it's pretty much the best tip you can get at this stage. It's ok to run multiple campaigns targeting the same placement, but sometimes there simply is a limit and you cannot get more from it.

Generally speaking, I had more success with campaigns where I blacklisted the bad placements compared with small WL campaigns. So maybe try to cut the bad placements and keep just the good ones running - again as guys above suggested already

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Hey Mat, ya, you are right. All my whitelisted campaign does not perform well. I have 3 campaigns doing the same thing and conversions stopped coming in the day after.

Mat, if a campaign has a lot of placements, where maybe you can get 1-5 visitors per day, each of them not money eater, but when group them together, half of my budget eaten by them. Will you stop all of them in one shot and only let your original campaign target the best placement?

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I blacklist the big ones first, then the smaller ones and if after a few days the small ones are still killing the campaign, I cut a large part of them to see what happens. In some cases, these small campaigns bring in a lot of random leads and by blacklisting all of them, you kill the whole campaign. Targeting just the best placements is the last step Im trying, because at that stage the volume is usually pretty low so I'm trying to avoid this.

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You should test staggered bids on your whitelist campaign. Maybe that could bring you to profit

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