Hi,
I am currently running MGID traffic for our in-house AV offer, targeting 30yo+ female desktop users.
I have a feeling that we should test another traffic source. Thinking facebook/POF.
Any ideas? What traffic source would be the most suitable for our audience/offer?
Thanks!
Antivirus is a broad appeal offer, so pretty much any source could work for this. POF is on a decline lately, facebook doesn't really love AV ... did you consider adult sources? Porn still has that kinda "underground" plaster all across it so many people will buy that "porn sites are full of viruses" angle.