Hi STM,
I'm looking for advice on use cases for a new marketing intelligence product called Digital Consumer Insights by SAP.
now, I don't own this product but I find it really innovative and would love to see how pros like you guys would leverage it.
I'm looking for how you would use this product?, who do you believe would benefit most from this product?, what businesses? Any use cases you guys can think of!
Explainer Vid: https://www.youtube.com/watch?v=FB1FKKAGhi8
About SAP Digital Insights:
What if you could buy location-specific intelligence with information on the numbers and types of people in and around a given location, based on real, empirical data?
You can with SAP Digital Consumer Insights!
Users of SAP Digital Consumer Insight receive a deeper, more accurate understanding of physical consumer behavior, helping determine the demographics of people coming through a store or point of interest (POI). Insights are based on mobile data, providing details on where consumers are coming from, age groups and gender, comparison with other locations and/or competitors, and the devices they are using. By capturing consumer “mobile moments” in and around a specific location, users gain insights that they can apply to advertising, proximity marketing, location planning and sales strategies and campaigns
SAP Digital Consumer Insight can address the following questions:
Who is visiting? How many people are at or near a location or ‘point of interest’ at a given time? What is the distribution by age group or gender?
Where are they from? Find out not only who is visiting a location, but also where they are coming from. Are most of your visitors local? Are there particular areas that the majority of your customers come from?
What’s happening at other locations? How do store locations compare against each other? Which location would be a good pick for that new store? How well do you stack up against your competition?
What can you do with this data?
1. Reach new customers: Understand the demographic information of people who are in and around your store/restaurant/bar or other business. This will help you run targeted advertisement & marketing campaigns, change your product mix, or introduce new services that will attract more foot traffic into your store.
2. Improve Advertising Planning: Use catchment data to determine the home location of customers that pass by a store. This can help you coordinate advertising and marketing plans to increase the effectiveness of your marketing activities – including mailers & coupon distribution to preferred locations, strategic placement of banner advertisements, etc.
Measure Advertising Effectiveness: Measure customer footfall data and see how it changes over time. Find out if your campaigns are giving you the lift that you expected, and whether the people you targeted are actually getting the message.
3. Precision Location Planning: When it’s time to plan the next location for your business, don’t get stuck trying to guess the right neighborhood or the next hot spot for your target consumers. Pick the right location every time by bringing in the data you need to find the right place to set up shop.
4. Benchmarking The Competition: Insight into your competitors’ performance can help you evolve your advertising and marketing strategy. By seeing how you stack up against your competitors, you can find quick wins, identify areas that need improvement, and shape your mid-term to long-term strategy.
How it works: Digital Consumer Insights uses the latest analytics, in-memory and cloud technologies to harness mobile network data