Home > Technical & Creative Skills > Tracking Campaigns

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Tracking for internal media buying of product owner (5)

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I'm looking for tracking solution mainly for FB/Adwords tracking - I own the offer and I need direct linking to LP (Thrive + others?)

My funnel has 3 upsells so I'm looking to track Average Cart Value so that I can see, for example, campaign 1 in Google produces Average Cart Value of $110.53... campaign 2 produces...

My Funnel looks like this:

LP -> Offer -> Upsell 1 -> Upsell 2 -> Upsell 3 - Thank you*

* not everyone will get to the thank you page since some people abort during upsells.

I've looked at https://funneldash.com but support told me they do not integrate with LimeLight CRM which is a must for me.

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Should I even be looking at affiliate trackers like Thrive or FunnelFlux - or since I'm not an affiliate and I own the offer, am I better off looking at other solutions?

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cake's affiliate/tracking platform would work for you with the "events" feature and transaction value pass-back. you'd probably have to dump the data into an excel sheet or plug into a data warehouse for sexy visualization like funneldash has but not too hard to do.

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Thanks. Based on posts on this forum I'm looking at using https://heapanalytics.com for the funnel tracking, drop-off rates, heatmaps etc.

However I am guessing Heap/MixPanel/Kissmetrics etc do not replace Thrive/FunnelFlux affiliate style trackers?

My question is: I'm not an affiliate, so many of the specific features of affiliate trackers don't apply. Are they still the right tracking solution for in-house media buying of a offer owner?

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Voluum seems to be very popular with our media buyers and the integration goes quite swiftly with them

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