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Pokémon Go loses more than 10 million users !!! (5)

08-24-2016 09:00 PM #1 matuloo (Legendary Moderator)
Pokémon Go loses more than 10 million users !!!

I was expecting this to happen, when I tried the game I simply didn't see enough reasons to play it over and over. Even my kids kinda abandoned it pretty fast. Tho I had to admit the fall is rather huge.

It had almost 45 million daily users in July, but this figure appears to have sunk by more than 12 million since the start of August, to just over 30 million said to be playing Pokémon Go. Further decline is expected, as downloads, engagement, and the time users spend on the app have all also visibly flopped, according to data provided by Sensor Tower, SurveyMonkey, and Apptopia.
Full article : https://www.yahoo.com/tech/pok-mon-l...132247718.html

08-24-2016 09:51 PM #2 beckslash (Member)

My theory: the reason why they were so big when they launched was because of the nostalgic people who brought the game to achieve "critical mass" and make friends and others curious about the game too.

I was running some angles around other games and when Pokemon Go launched the traffic/conversions/ROI dropped like hell. I couldn't believe the impact it had, it felt like everyone dropped all the other games to play Pokemon. Now the angles around Pokemon started to perform worse and worse which correlates with the buzz fading away, drop in daily users, etc.

As for the game itself it looks like some beta prototype.
1. Their in game messages look just like regular text. Come on, everyone now makes a nice looking pop-up box for messages in game. Pretty UI is like having a call to action in your LP, a no brainer standard.
2. Social? I want to be able to battle with friends and real people, not only AI gyms' Pokemons.
3. In the cartoon battling pokemons results in increasing their power. In the game if you lose a battle or even win the reward is not worth it.
4. I can only upgrade pokemons by walking like crazy on the streets and finding more. In the show you can level them up by training them in fights.
so much more...

The show was good. They missed most of the essence of the Pokemon world (they only got the collecting right which is just a small aspect of the world). Their reward system and "gamification" of some actions is very very bad (like fighting in the gym and conquering the gym).

If they manage to understand that and implement them before the buzz wears off they have a great chance to become something bigger than anything before. Right now the developers only made a reskin of their previous game Ingress. As for the augmented reality landscape I followed a few startups that did a gorgeous job but didn't have much traction and they could've done a better job. I doubt that Niantic will be able to revive the game since they didn't seem to understand what people want from the game from the start.

08-24-2016 10:30 PM #3 bluecrayon (Member)

Tootin my horn, but as I said in the other thread:

Quote Originally Posted by bluecrayon View Post
It's just another fad. Kids always flock to whatever is "new and cool". I give it three months before it dies down.

08-24-2016 11:21 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by beckslash View Post
They missed most of the essence of the Pokemon world (they only got the collecting right which is just a small aspect of the world). Their reward system and "gamification" of some actions is very very bad (like fighting in the gym and conquering the gym).

If they manage to understand that and implement them before the buzz wears off they have a great chance to become something bigger than anything before. Right now the developers only made a reskin of their previous game Ingress. As for the augmented reality landscape I followed a few startups that did a gorgeous job but didn't have much traction and they could've done a better job. I doubt that Niantic will be able to revive the game since they didn't seem to understand what people want from the game from the start.
Can't agree more, the game felt like a BETA to me as well. Maybe they are cooking something in the background and will come with an improved version. The whole show felt like they didn't expect any special success with it, with all those server problems and delayed launches across the world.

08-31-2016 04:13 PM #5 grandslam ()

It was def. a flash in the pan matuloo...almost everyone in our offices as playing it and within the month everyone just abandoned it I never played it but from seeing my coworkers play, it was all the same - all the levels, same pokemon, etc it seems like there wasn't much of a challenge. Too gimmicky in my opinion

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