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Offers doubts (31)

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Hello everybody!

We all know that choosing a good offer is determinant to run a successful campaign but, especially for newbies, this research could cost a lot of time and money. It is suggested to test a lot of offers until you find those that work but this sounds to me like relying on luck with the risk of an excessive loss of time and money. So:

1. Are luck and dozens of attempts the only way to hit the right offers and start to earn money?
2. If not, what are the characteristics that good offers you run have in common and that brought you money?

Thanks in advance everybody!

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Ask your AM if you have no idea what lander works, if you have a lander that you know works, just rotate it and all the offers you can possible find.
You could also run a working lander + proven offer by AM just to re-confirm that lander is working, and then rotate all offers and pick the winners!

Usually the winners & losers stand out pretty fast when it comes to offer testing and if the lander is good, and traffic is good, a winner offer will make you back way more than you spent testing.

I started out with a working offer from AM, then I got a few conversions, now I had working traffic, then after a while there's a best-working lander, and then you may only be one round of split testing offers away from green! You will get a feel for what is worth pursuing and what is worth just dropping and moving on with time

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if you want to minimize your spending and yet find converting offers, you have to invest in a good spy-tool (like Adplexity) and you will know what the competition is doing. You cant rely on pure luck. Also try to test offers from the lists that offer networks you subscribed are sending to you, sometimes those lists are good enough.

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This is it exactly, once you have a lander that you know is working well with a particular type of offer, just rotate all you can find and the winners will start to stand out fast. You don't need to spend hundreds of $$$ to find a winning offer out of a poll of 10 or 20, especially with low payout offers.

You can obviously also ask your AM or use a spytool, but you will still have to split test several offers to see which one works well for you anyways. Mass testing is kinda mandatory in this game. Look at it as an investment you need to make.

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First read for hours on the forum to see if you can find clues about what top affiliates are running. Then take a free trial with a spy tool and investigate as if you where sherlock holmes.
These both steps will lead you to 1 or 2 verticals you will focus on. Ask your account manager to send you the top 5 offers in both verticals and start testing each offer for 200$.

2 verticals, 5 offers per vertical, 200$ per offer means you just have to invest 2,000$ to test 10 offers. At least one or two offers will be profitable and will make up for the offers you lost money on in the test.
Important is to do your initial research really well - you are already paying 100$/month for the forum so use it to the best possible extent - same accounts for the spytool - in order to determine what verticals & specific offers to focus on.

Regarding traffic sources, I would recommend newbies to work with facebook or google display network (gdn), revcontent or leadimpact as these are the easiest platforms to work with + don't require big money investments.

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Christoph, I know you meant well, but I think it's not a good idea to give people hints like spend $200 per offer OR at least one or two from 5 offers will be profitable ... we both know that $200 might be more than enough or not enough at all, and its absolutely normal for 5 of 5 offers to suck.

Also regarding traffic sources, adwords and facebook ban people left and right and they basically don't really love affiliates, so recommending them to newbies is a bit weird. Revcontent is a native ad network and those are known for large budget requirements for testing ... not sure why you would recommend any of them to newbies.

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How to find a good offer is a skill.

Yes, luck is involved as well. But it is also a question of what type of an affiliate are you. Do you look for the best offers that already work for who knows how many other affiliates or are you trying to find a good offer before others do?

Lets say there is an offer that there are already many other affiliates that are making nice numbers with. You can send traffic to it and try to copy what others are doing and maybe modify a little and test different angles and it can work.
But you can also try to find an offer that no one else (or not many) is running and then the competition on in might be easier.

As suggested, try using spy tools and talk to your AM. See what others are running but tell your AM how experienced you are and so try to find (together) offers that suit you.

I think that as a beginner, you should look for sources like pop traffic and offers that convert based on leads (email submits for example). The sources are less strict and the offers are easier to convert. You need to learn how to build campaigns, drive traffic, test angles and that will be easier when you are getting conversions along the way (because you will have some ROI and because it just feels better than to send traffic to a CPS offer with a great payout thats harder to convert and not see any money coming your way).

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I know this sounds simplistic but all you need is a good spy tool.

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While it's a good idea to ask your AM, I wouldn't trust them entirely especially if they try to push you a brand new offer that hasn't been run before. If you're a newbie and you got a limited budget, don't be their guinea pig. Instead, what you can do is ask for the latest offer report with detailed breakdown of volume and conversion rate. If an offer is doing very high volume and it has a decent CR, then it's a very good chance that it is a proven offer that is converting well and making money.

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Hello guys!
Sorry for my late reply but my subscription expired and I didn't renew it until now
So basically, these are the truth and the strategy: luck is part of the game and all I should do is get to know what it is converting (talking to my AM and/or using spy tools) and when I will have found something that works I will have to rotate the converting landers among the other offers. In this way sooner or later the winner will come out. Testing will make me know what are the good offers. Is this correct?

@affiliaxeoran.

I'm trying to do both . My only aim now is to have conversions. Right now I only run CPA and CPI offers but using Go2Mobi and not Pop TS. Do you think it's a good way to have conversions or it is a too hard field to start with and I should move to pop traffic?

@xkjonz. You're right, I'll follow your suggestion. Asking AM is always suggested but I have realized that they tend to give you hard new offers to test (and usually in Tier 1 Geos which is not good for beginners) or "great" offers that a lot of affiliates are promoting in the same moment.

I have some other questions about offers and traffic sources 

I read that what makes you successful is the “good offers + correct traffic source for that offer” combo. I’m using Go2Mobi, what kind of offers should I run in order to be profitable? Could you suggest some converting verticals + traffic sources combos?

This is a thought of mine so please forgive my ignorance, don’t you think that some types of offers (like non-adult dating sites, various sites subscriptions and so on) can give you only a small profit compared to, say, CPS and mass app install offers? I mean, even with a good campaign how many people can you make subscribe to a website in a month? 100?

Thanks in advance

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I think that if you are looking to learn and get into the business and getting some conversions, pop may be the way to go. You can get a lot more traffic going and as a result - more optimizations.

But Go2Mobi should get you good quality and its a user friendly source. Following the cookbook can only be a good thing (which is, I imagine, why you chose Go2Mobi).

You can make A LOT of money with subscriptions/sweepstakes...
But in any case, I suggest you go by what can make you money. After you make money, think about what can make you very big profits.

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Yes I chose Go2Mobi because of the cookbook but since I'm not getting a lot of conversions I was looking for some other traffic sources to work with (beside Go2Mobi) and it's not the first time that I see pop-ups suggested for newbies. I read that, beside being easier, they also have a less expensive traffic compared to banner display. Is that true? I'm asking this because I also read that it's better to stick with one traffic source until you've made it work rather than adding or moving to another one. What can you tell me about it?

I suppose that these two verticals are good for banners display and also for pops. Anyway, regarding pop traffic I guess that business opportunities and adult dating sites can be a good choice

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If you want to stick to one traffic source, then why change from Go2Mobi?

Yes, pop traffic is basically cheaper than display.

Biz opps can work with pops. I think that adult traffic is better suited to display.
Sweepstakes are very good for pops and I think you should look at that direction.

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Yes, this is true more or less - a lot of testing is involved and it can take some time, but in case you don't give up, you should find a profitable combination sooner or later.

Pops is a more popular choice for newbies, but display traffic from go2mobi or other DSP can work too. With pops, you don't have to worry about banner so there is one less step to optimize.


For a general source like go2mobi that doesn't offer precise targeting based on interests etc, you need a broad appeal offer. For example sweeps, PIN submit offers with a generic lander ... the more general it is, the better.

I have run dating campaigns in relatively small GEOs and I was still able to generate up to 300-500 subscriptions per DAY, these are not paid subscriptions so don't be afraid to try the LEADGEN route too. Thousands of people signup for all kinds of membership daily in any GEO

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first you need to be aware of today's trends and audience interests. Then you need to test various offers to see how they convert when all other things being equal. There is no luck at all, only knowledge and testing.

BTW, currently there is another option for newbies - platforms with offer rotator - a publisher doesn't know, what exactly offer will be promoted on the website. It is chosen automatically from dozens of offers on the platform, relying on targeting and other parameters. It's good for both parties, as offers get the most relevant traffic, while publisher gets the highest possible revenue.

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Ok I just wanted to know if it's a good idea to start promoting also with pop-up traffic sources or if it's better to stay only with Go2Mobi until I master it and then add other TS/traffic types .
By the way, in order not to start another thread, does pop-up traffic require (especially on mobile) PHP landers or simple Html pages are ok?



Ok so basically I should tend to promote all those free CPA, CPI and CPL offers


Thanks! I have always been aware that to know market's trend and audience interest is one of the most important things because it makes you know where to start when searching for offers and launching the right campaign. One of my problem is that I don't know where to get this informations up-to-date, markets change so quickly. Do you have any suggestion about it?

Interesting, where can I read some further information?

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It's better to stay with one traffic type when starting out, but as soon as you feel comfortable with what you are doing, feel free to venture out. It's also not a good idea to stick to one source for too long in case it simply isn't working for you.

POP traffic doesn't require any specific LP form, you just need to make sure it loads as fast as possible.

There are many offer types, so you will need to find out what works for you.

As for the offer rotators : you can try monetizer/ytz for mainstream or kimia/Mobidea/brokerbabe for adult - they also have mainstream but started in adult so they are stronger there.

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THX for mentioning Brokerbabe

@ Dave we splited it even up now and run on BB only adult and for Mainstream we have Glize.com - there you can select the offers you wanna run on your own... We have own products ;-)

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Except the topic here on STM, do you use any source to obtain a better knowledge of the web market trends so that you can choose the right offers for the moment? I suppose that spy tools are one of those sources?

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Yup, spytools will give you a good idea of what works right now. AMs will tell you too. And this is where having a good network of contacts come in handy

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Yes. And when you talk about network contacts and networking you mean also things like websites like fiverr, don't you? Do you have any idea about a type of networking that could get us some informations about market/audience trends for our affiliate marketing aims?

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Nope, fiverr is not gonna help you. I'm talking about networking with other affiliates and people from the business. Find friends with the same biz goals and you will also gain access to more biz related info.

The simple fact that you are a member of STM gives you a huge competitive advantage against people who aren't. Use it.

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Ok I see. I mentioned fiverr because there you can meet people you can for example translate angles for you and I viewed this as a type of networking. That's useful, isn't it?

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Dear lord !



So much wrong in so little text..


Mehdi

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Of course it depends on sooo many things, but I can definitely say that dating can be a very profitable vertical if you dig deeper into it.

Good luck

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Conversion and profit depend on several key factors:

1. The offer should be fresh
2. Geo's
3. Vertical - traffic source.

I'd recommend newbies to try popunder for promotion installs, pins and datings. For example: use free spy service, analyze competitors, their traffic sources. Adplexity is good, but it's paid. Use trackers to filter bots e.g you can use the trials of ClickMagic, Pixelk trackers and etc. I don't recommend FB and Adwords for beginners, they often ban accounts. Popunder traffic sources are Plugrush, Propellerads, Popads, but others will be also good for test. Sweeps and anti-virus are also good.

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Thanks for the mention matuloo!

Indeed we started in adult and now we work both verticles, mainstream, successfully. This is a 10 year anniversary in mobile marketing

@davidep: I wont go into detail to avoid makeing your head explode xD However due to our custom matrix layers, we continuously evalute and benchmark products during the day, before offering them to partners. So basically we do the investigation work for you. Also, not all products work the same with all sources, so we are careful to assure our partners individually that X product is top converting with their traffic. What we do is offer the best performing products overall, that we have previously benchmarked, and do a follow along to see make sure these type of products best work for your traffic. We walk you through it, hand in hand.

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Hi guys,

Reading around it looks like that some verticals such health and beauty products are not suitable for mobile traffic in which it is said that users want things immediately and a sale letter for a product to buy won't be read so easily...so the offer won't convert. In your experience, do you think that this is true?

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I've read some stats on internet sales last month and mobile phones are still growing when it comes to $ spent on shopping online, and it's predicted to continue. From obvious reasons, many people still buy stuff on desktops or tablets - bigger screens, easier to type etc ... but as the phones get better and better and screens grow too, the shopping habits are changing as well.

You will usually see lower CVR on mobile traffic compared to desktop, across many verticals, but mobile traffic generally costs less too so it's all about finding the right balance. The only relevant problem I see here is the fact that there are offers that are producing better returns on mobile than NUTRA stuff and people who push these more profitable offers are driving the traffic costs up. Which can result in the traffic being too expensive for nutra products if you run into a bidding war with them. Proper targeting and precise optimization is your only weapon here

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Thank you very much

As usual . The only "problem" could be that you need a TS that allows you this quality of targeting and usually DSP mobile platform tend to be very generic

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Yes, you can only optimize what your sources allow you to. In case of networks with low targeting options, you can still try to find a bunch of good placements, but if that fails too, it's time to move on. Don't try to break the wall with your head

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