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Ideas on Killing Profitable Adsets with High Negative Engagement? (5)

08-18-2016 03:51 PM #1 MrClean (Senior Member)
Ideas on Killing Profitable Adsets with High Negative Engagement?

Have any of you guys tried pausing profitable adsets with higher negative feedback to make your accounts last longer?

Typically when I have an adset doing 100%+ ROI/day I stop touching it, and let it run until the account dies. However, I feel like as the engagement on that adset builds and builds, so does the negative feedback and that's what triggers a ban.

So a solution could either be pausing/duplicating all adsets spending longer than 5 days or maybe having a software that automatically leaves positive comments on FB posts to dilute the negative feedback.

What do you guys think. Has anyone tried either one?

08-19-2016 02:48 PM #2 MrClean (Senior Member)

Could be the difference from getting accounts to spend $50k-$100k to $300k+

08-19-2016 03:46 PM #3 zeno (Administrator)

I don't think pausing them will really delay the inevitable since negative feedback rates are going to be account-wide, not just sandboxed to an ad set.

The better option would be crafty manipulation of your ad feedback rates via an external influence, e.g. a positive promotion service, combined with internal moderation e.g. comment blocking based on keywords and so on. But you can't stop people X-outing on your ads, which is likely the biggest contributor (the highest negative intent action people can do).

08-19-2016 04:44 PM #4 mrmarketer (Member)

Quote Originally Posted by zeno View Post
I don't think pausing them will really delay the inevitable since negative feedback rates are going to be account-wide, not just sandboxed to an ad set.

The better option would be crafty manipulation of your ad feedback rates via an external influence, e.g. a positive promotion service, combined with internal moderation e.g. comment blocking based on keywords and so on. But you can't stop people X-outing on your ads, which is likely the biggest contributor (the highest negative intent action people can do).
In regards to using the positive promotion service...you would typically have to share the posts permalink in order to have the promotion service engage with the ad, wouldn't FB's API detect that it's more of a direct referrer then the users coming across organically?

08-19-2016 06:51 PM #5 zeno (Administrator)

Maybe, but you could always publish one to your timeline, have the promotion service bots share to their own timelines so they can like/comment as a friend network etc.

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