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CTR Importance? (9)

08-17-2016 11:38 PM #1 madskills (Member)
CTR Importance?

What is a good CTR for native? Is CTR important? I am talking about MGID in this case.

Since we are being charged at CPC basis maybe it's not the metric to look at?

Thanks.

08-18-2016 06:29 AM #2 iAmAttila (Veteran Member)

I personally don't look at CTR as a metric, I look at net profit per SubID (tracking every single creative via tracker, see which one gives profit)

08-18-2016 06:45 AM #3 cmdeal (Veteran Member)

CTR is important for distribution. Higher the CTR for a given bid, the more traffic you will get.

This should obvious, since for a traffic channel that wants to optimize it's own revenue, it is not your CPC bid in isolation that is important but rather your CPC bid multiplied by the number of times someone clicks on your ad.

08-18-2016 08:00 AM #4 antuen (Senior Member)

As cmdeal pointed out the CTR is really important cause gives your ad priority in confront of other ads running in the same publishers. A high CTR will give you the opportunity to keep a low bid and get good traffic anyway. In natives (MGID) a 10% and higher CTR is not bad.

08-18-2016 11:56 AM #5 tenaciousd (Member)

0.2% ctr and higher is good. High ctr makes it possible for you to pay a lower CPC or to buy more traffic with the same bid.

08-18-2016 12:02 PM #6 madskills (Member)

Quote Originally Posted by antuen View Post
In natives (MGID) a 10% and higher CTR is not bad.
You mean 0.10%, correct?

08-18-2016 01:52 PM #7 matuloo (Legendary Moderator)

You guys inspired me to write a longer post about this I just posted it so check it out here : http://stmforum.com/forum/showthread...ttention-to-it

08-19-2016 10:05 AM #8 cbrughmans (Member)

"What is a good CTR" depends on many factors such as your ad creative, the specific placement you are running, incent vs non-incent, country you are running in and the channel (pops vs banners vs ppv vs email marketing), and of course on the offer itself.

Some offers are more appealing to the user than others. So its impossible to answer this question without knowing all these variables and then comparing them to similar offers/placements/countries - its just all about testing and you should not aim for a good CTR. Your main goal should be Net Margin (revenues - media cost).

08-19-2016 03:16 PM #9 iAmAttila (Veteran Member)

Quote Originally Posted by antuen View Post
As cmdeal pointed out the CTR is really important cause gives your ad priority in confront of other ads running in the same publishers. A high CTR will give you the opportunity to keep a low bid and get good traffic anyway. In natives (MGID) a 10% and higher CTR is not bad.
Depends on the source, on Facebook my adsets still spend the daily budget, doesn't matter the CTR. Again, I look at net profit, because at the end of the day its profit that buys you a bentley and a helicopter not CTR.

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