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Top 8 Facebook Scaling Methods to Increase your Profits Overnight (14)
08-17-2016 04:47 PM
#1
iAmAttila (Veteran Member)
Top 8 Facebook Scaling Methods to Increase your Profits Overnight
No big blah blah text, you know me - straight to the point, stuff that works.
This is best done taking your lowest CPA adset (the one making you the most net profit, then doing these)
1. Duplicate existing adset 3x
2. Duplicate existing adset 3x increase budget by 50%
3. Duplicate existing adset 3x set RHS
4. Duplicate existing adset 3x set DNF
5. Duplicate existing adset 3x change objective
6. Duplicate existing adset 3x increase budget by 50% change objective
7. Duplicate existing adset 3x set RHS change objective
8. Duplicate existing adset 3x set DNF change objective
*It helps if you open up an excel and follow how each performs, and run this for at least 48 hours before touching anything. Ideally you want 72-96 hours though.
Once the data has ran, kill the ones that are not making money and leave the rest. There you go, spend has increased, and so did profits. Remember, increasing the budget in your original adset by editing it is a big NO NO. It is only going to increase your CPA 99.9% of the time!! And you don't want that!
Go ahead, try it and thank me later 
08-17-2016 09:18 PM
#2
neta_oren (Member)
Hey,
Objective = Interest or do you mean instead of website clicks you go for Engagement etc ?
Do you change interest at all? Or all targeted to the same as the original adset?
Cheers
08-17-2016 09:35 PM
#3
vortex (Senior Moderator)
I love your posts Attila! Always concise and the value-per-word is always off the charts.
I enjoy reading your blog as well. Very helpful stuff.
I don't do facebook myself but have referred lots of people to your posts on FB because I know just enough to tell that it's solid info.
Thanks for all the tips! (bow)
Amy
08-17-2016 11:45 PM
#4
yazimedia (Member)
Hey Atilla,
Thanks for this post.
I just need some clarification - I'm running a single ad set right now at $2400 daily budget. Its CPC has been increasing and ROI has been decreasing (as you said it would in your post). Would you suggest duplicating the ad set even at this high a level of spend? Should I reduce the budget and then duplicate? Is it too late for this campaign? I changed up image and that worked for a few days but now I'm back to 0.18 clicks. Still 65% ROI but nothing like the 200% I was seeing initially.
So just to clarify, your method of scaling is to set up a single campaign at low spend and duplicate it a few times every couple of days? So I'd have 100 ad sets spending $20 when I hit the 2k mark?
08-18-2016 05:12 AM
#5
iAmAttila (Veteran Member)

Originally Posted by
neta_oren
Hey,
Objective = Interest or do you mean instead of website clicks you go for Engagement etc ?
Do you change interest at all? Or all targeted to the same as the original adset?
Cheers
Let's say you are doing ecommerce in
Shopify, you have option to optimize for add to cart, for initiate checkout, for purchase, etc.
It's important to test all of these, that's why methods 4-8 say change objective.
Hope that makes sense
08-18-2016 05:15 AM
#6
amsterdamer (Member)
Hey Attila,
do you duplicate them on the same day or step by step?
08-18-2016 06:39 AM
#7
super jasper (Member)

Originally Posted by
iAmAttila
No big blah blah text, you know me - straight to the point, stuff that works.
This is best done taking your lowest CPA adset (the one making you the most net profit, then doing these)
1. Duplicate existing adset 3x
2. Duplicate existing adset 3x increase budget by 50%
3. Duplicate existing adset 3x set RHS
4. Duplicate existing adset 3x set DNF
5. Duplicate existing adset 3x change objective
6. Duplicate existing adset 3x increase budget by 50% change objective
7. Duplicate existing adset 3x set RHS change objective
8. Duplicate existing adset 3x set DNF change objective
*It helps if you open up an excel and follow how each performs, and run this for at least 48 hours before touching anything. Ideally you want 72-96 hours though.
Once the data has ran, kill the ones that are not making money and leave the rest. There you go, spend has increased, and so did profits. Remember, increasing the budget in your original adset by editing it is a big NO NO. It is only going to increase your CPA 99.9% of the time!! And you don't want that!
Go ahead, try it and thank me later

NICE sharing , Atilla. but I'm little confused here. I mean after testing, i found the winner adset ,and if I want to increase it from, say 10$, to 300+, what should i do? Just change triplicates to 15$, leave it for 2days, and then what?Repeat the same activity?duplicate the adset on and on
PLZ walk me through this.
08-18-2016 03:10 PM
#8
arzmedia (Member)
My question same with other .. Waiting the answer 
08-18-2016 06:36 PM
#9
neta_oren (Member)
Thanks. That means you dont change interest/geo etc at all? for those duplicates - same target audience?
08-18-2016 07:54 PM
#10
brodycurtis ()
Hey iAmAttila,
Great advice on how to scale up Facebook campaigns! From speaking with big Facebook affiliates this is somewhat what they have explained to me so i can attest that this is great info for all of you who are new to AM or Facebook marketing!
08-20-2016 09:10 PM
#11
herefornow (Member)
Rhs and dnf , don t understand lol
08-22-2016 09:03 AM
#12
franky88 (Member)
Hi iAmAttila
Quick question. When duplicating would you duplicate so that is uses "existing post id" from the original ad?
I'm assuming that the more comments and likes on a single post will make it seem more "legit" and may increase conversions. Am i right in assuming this?
Franky
08-24-2016 01:28 AM
#13
fbqueen (Senior Member)

Originally Posted by
herefornow
Rhs and dnf , don t understand lol
Right hand side
Desktop Newsfeed
08-24-2016 01:31 AM
#14
fbqueen (Senior Member)

Originally Posted by
franky88
Hi iAmAttila
Quick question. When duplicating would you duplicate so that is uses "existing post id" from the original ad?
I'm assuming that the more comments and likes on a single post will make it seem more "legit" and may increase conversions. Am i right in assuming this?
Franky
Yes and also if you're using a Published post for your ads all the engagement you're getting on the ads will be counted for that 1 single post which means you're gonna end up getting cheaper clicks as well. (High engagement rate on ads = cheaper clicks)
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