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FB automation tool to stop ad/campaign when ROI is below X ? (14)

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So this is my scenario for overseas e-commerce advertising on FB.

Day 1a: (morning) I set-up a new campaign with a $100 budget and launch
Day 1b: (afternoon) When I see something is working I scale, sometimes even to $1000 per day per campaign.
Day 1c (night) keep an eye on the ROI and CPA

Day 2a: (morning) Stop ads and going to sleep because the ads kept me awake all night and I wanted to keep an eye on the spend/roi/cpa.
Day 2b: (afternoon) enable advertising again and watch the metrics
Day 2c: (night) Again... keep an eye on the ROI and CPA

And this goes on for weeks if not months...
And the only freakin reason is because there's no tool that I know of that will monitor the ROI for me for the specific day I'm advertising.
I've looked into Adespresso and other tools and while they have great rule-based optimization tools they only kick in after 7 days of data and use that overall data to make decisions. However, I want it to make decisions over the data for that specific day and just pause ads that get below a ROI of X after a spend of X.

Seems pretty easy to me but nobody is offering this and somehow the developers on upwork aren't interested.
How do you guys handle this? It would be nice to finally get to sleep on normal times while expanding my business.

Perhaps there are Chrome extensions or other tools that can do this in a VM environment or something?

Your help is highly appreciated!

~Dennis

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Hey Dennis,

I Imagine thats not hard to build (at all).

Does that actually work for you ? Stop and pausing ads? There are some threads here on that topic and majority seems to say stopping ads/restarting ads is bad practice.

Also you up budgets several times a day?

Cheers and thanks

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I agree with @neta_oren, stopping and pausing ads is not the best way, you should use day parting that is already enabled in FB. Or at least lower the budget to 1 usd and back to normal instead of stop/pause.

As to automation - I've used extensively Zennoposter ( http://zennolab.com/en/products/zennoposter/ ) - multipurpose tool that you can use to write scripts yourself, OR there are a bunch of people who offer writing custom scripts as a service.

But its not hard because its more drug and drop than coding. just google images for zennoposter and you'll see. something like this http://images.vfl.ru/ii/1374696366/b64c3f11/2760166.png

So you could write a script that regularly logs into ads manager, checks data that you need (probably cpa and total spend for the day) and does what you need - pause or nothing based on logic.

The only thing to keep in mind is that each run starts a fresh clean browser without any cookies, so you would need to set each time right FB cookies otherwise you could get a ban (this is a guess).

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Hi Dennis,

I believe Qwaya may be able to do what you need using it's "rules" features.

http://www.qwaya.com/support/user-guide/rules/

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Well, I don't really follow guides on how to control FB spend. And maybe it's different for whatever you're promoting. But for my eCommerce business I have had no problems with inreasing from $100 to $800 in just one change. In my case it was an in-demand product so people really wanted it. And for some days I left the budget at $800 per adset and sometimes I dropped a few hundred because the ROI was lower, But as soon as I noticed it was converting again I upped it to the max. On average spend per day was $2000 without any problems.

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Yes, I actually contacted them yesterday already but they replied back to me it was not possible. Will contact them again though because I believe their support is not completely up2date with what I meant. I told them I want to have checks every hour, and they think I need hourly data which is not true.

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Hey Dennis,

But do you actually completely stop the ads in the night?

Cheers

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Yes, I assume it's a misunderstanding on their part as the support guide I linked to says:

"Once every 15 minute the rule engine will check if the criteria of the rule is reached. If it is reached the rule will be triggered. If the criteria is not reached nothing will happen during 15 minutes until the rule engine looks again if the rule should be triggered or not."

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Yes I stop them completely and enable them 6 tot 8 hours later

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We tried a bot before, that ups and decreases budget based on criteria and it fucked up our campaigns completely - Impressive BRO!

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So I tried out Qwaya a few days ago. And this product almost does what I want. I can indeed pause an ad-set or campaign when I see that the CPA is above X after a spending of X.
However, the shortest amount of data it needs to look at is 24 hours. However, I want it to look at 1 hour or 3 hours max.

And here's why. Let's say a campaign did good yesterday with an average CPA of $7
I setup Qwaya and set the max CPA to $11 , so all good here.

So today I unpause the campaign and it spend upto $15 CPA (not the $11 that I set because it looks at 24 hours data).
The 7 from yesterday + 15 today = $22 , which makes it an average of $11.

So while my campaign was profitable at $7 and could be at $11 , it's not at $15.
And that's why I need a tool that looks at 1 hour data or perhaps no data at all.

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Dude I WISH I had your FB account

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What would you do with it?

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FB is coming out with rules which will let you do this. It's in my account as we have an agency rep, etc but it will go out to everyone sooner or later.

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