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Are your Facebook CTR's down? (5)

10-08-2011 03:41 PM #1 index (Member)
Are your Facebook CTR's down?

Mine sure are, and I consider myself pretty good at getting strong CTR's. I was just looking at the profile and it seems like ad position is a lot worse than previous versions of the profile.

What about for you guys?

10-08-2011 05:18 PM #2 navuud (Member)

Yeah; I'm down about 25% today in ctr - but that might just be a weekend thing for this campaign.

10-08-2011 06:55 PM #3 index (Member)

On second thought I'm thinking it could be from them shuffling around the layout slowly but surely for the new "Timeline" layout. My layout seems to change slightly pretty much whenever I refresh, particularly the right sidebar. For me it looks like ads are all below the fold a big % of the time now

10-09-2011 08:17 AM #4 dantheman (Member)

I noticed this too. Facebook keeps adding extra stuff on the right hand side causing the ads to go more lower. I'm wondering whether the change FB is making right now with the layout is increasing or decreasing their revenue.

10-10-2011 01:08 AM #5 index (Member)

Quote Originally Posted by dantheman View Post
I noticed this too. Facebook keeps adding extra stuff on the right hand side causing the ads to go more lower. I'm wondering whether the change FB is making right now with the layout is increasing or decreasing their revenue.
maybe they'd rather everybody pay $0.40/click and get 0.1% CTR's rather than people paying $0.10/click with 0.4% CTR's? hopefully ad positions stay good when they roll out the new profile.

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