Voluum : Testing multiple images without having to duplicate site. (6)

For the past while I've been testing landers with different images by creating a new lander in Voluum with the new image. With tons of images that can get really annoying to copy and paste a million versions of the page. Is there a way to code the page itself to rotate images, and have the page pass the image id via say var1= to Voluum so i can split test easier?

Yes, you can build a script that does that, but what happens when you need to test other elements? Still not sure how you'll do the reporting with the custom var.s...

I'm not recommending this just because is my tool, but because it's the perfect case where LPOptimizer helps, creating tons of variations or multi-variate combinations quickly using a visual editor, uploading them to your server and automatically setting them up in your tracker with a few clicks. You can create 50 variations in 5 minutes which manually takes quite a lot of time.

You can check it on my signature(watch the video to see the automation) and if you like it, PM me for the life-time subscription deal for STM members.

Originally Posted by crysper

Yes, you can build a script that does that, but what happens when you need to test other elements? Still not sure how you'll do the reporting with the custom var.s...

I'm not recommending this just because is my tool, but because it's the perfect case where LPOptimizer helps, creating tons of variations or multi-variate combinations quickly using a visual editor, uploading them to your server and automatically setting them up in your tracker with a few clicks. You can create 50 variations in 5 minutes which manually takes quite a lot of time.

You can check it on my signature(watch the video to see the automation) and if you like it, PM me for the life-time subscription deal for STM members.

If you want to create and test more variations much easier and also know which is the best(statistically significant), yea it does. We can also optimize your landers for speed, cleaning them up etc.

If you need help, we're on live-chat (if we're not sleeping), but you can always leave your email for a reply.

Hi eightythree,

We actually have an example of something similar - it's a landing page that displays where you will be redirected upon clicking on the Click URL - you can check it out >here<.

It works in a similar way to what you want to achieve - it gets a parameter from the URL (in this case it is 'voluumdata' which is BASE64-encoded, so it also has to decode it), and based on the output displays the destination URL and a corresponding logo.

In your situation it can be even simpler than that - you can map an additional parameter in your traffic source configuration within Voluum - for example "variant" under Custom Variable 1. You can then manually edit it in the Campaign URL, so that you have one URL ending in &variant=A, one ending in &variant=B, and another one ending in &variant=C

In the next step, change your landing page URL in the campaign to have &variant={var1} in it.

In the head section of your landing page put this script:

    <script>
      function getURLParameter(name) {
        return decodeURI(
          (RegExp(name + '=' + '(.+?)(&|$)').exec(location.search)||[,null])[1] || ''
        );
      };
      var variant = getURLParameter('variant');
    </script>

        <script>
          switch (variant) {
            case 'A':
              document.write('<img src="URL_OF_THE_IMAGE_IN_CASE_OF_VARIANT_A" />');
              break;
            case 'B':
              document.write('<img src="URL_OF_THE_IMAGE_IN_CASE_OF_VARIANT_B" />');
              break;
            case 'C':
              document.write('<img src="URL_OF_THE_IMAGE_IN_CASE_OF_VARIANT_C" />');
              break;
          }
        </script>

@Voluum - Does this not mean that you need to run multiple campaigns on your traffic source in order to rotate the images? Most traffic sources will only allow one URL per campaign, as you probably know.

However, you could also just set up multiple landers with the variant GET parameter in, and then rotate them, I'd imagine.

@eightythree - another way to do this would be to run a simple script or even a web server configuration which logs the incoming clickids, and another which logs clickthroughs, against each image variant. Then you can match the clickids against your affiliate network records later to get both CTR and CVR for all your image variants.

This won't be quite perfect, because you won't easily be able to drill down into the data to see if some images work better for some segments, but if you have a LOT of images to test and limited time it's probably the quickest way.

The simplest way to do this, though, if you just want to avoid copy-pasting the page, is to use a variant of what Pawel@Voluum suggests: set a single lander template up to take the image name as an incoming lander parameter, then set up a lander for each image in Voluum, passing the image name over to the lander.

Does that make sense?