Just picked this up on Justin Dupre's blog from a guy named Rob. Just made the transition over to CPVLab so messing with the best way to track my PoF data. Anyone tried this?
Going to set up a campaign this weekend using this token and see how effectively it works.
for anyone doing facebook and pof with cpvlab, this document is essential:
http://cpvlab.com/forusers/Facebook_...th_CPV_Lab.pdf
Explains how to use tokens.
Doesnt go into use of {creativeid:} cause it was released after the above document was written, but the principles remain the same.
Also
Use the pod image based conversion pixel and add it into your cpvlab campaign as an additional conversion pixel. That way you can track your stats in CPVLab, but still use the PoF Conversion Crosstab report which is excellent!!!
Cheers tjin - between that additional pdf I found after a STM search yesterday, that you list above, and z6marketing's awesome tutorial http://z6evolved.com/pof-tokens-land...ges-lol-money/ - my tracking is getting even more anal... Which one of my girls is the real BIG money maker...lol - (feel like a pimp)
I recall Ben outing this a few months ago, I see it as being a personal choice between using your own subid or use the {creativeid:} to id your ads.
from testing it out myself I personally still use my own subid as i think (to me at least) I can understand my own logic such as OFFER-F-US-3539, than 123456789?
I've always done the same in Prosper - creating ad id's something like offer-agerange-state-US-Ad.... type of thing. Only thing is, the only way to compare revenue with spend was to get your spend data from PoF, then get you revenue data from Propser and create a spreadsheet to compare the 2... very time consuming when you start creating more and more campaigns to break down your niche.
I'm hoping now that I can download and then upload all that data from PoF into CPVLab, then once a week I'll be able to see exactly which ad made a good ROI much easier - and then simply pause or delete the slackers. Although I could do this before, it was a much more manual job to do it on an ad by ad basis...
The other thing I've yet to test, is previously, if you duplicated a campaign in PoF, say to split test a demo further down, you still had to edit all the ads in the new campaign to amend the tracking keyword, otherwise how would you tell the difference from the original campaign. I'm guessing PoF assigns a new creativeid to all those duplicated ads in the new campaign, so you won't have to edit them, and more importantly get previously approved images approved again.
At the moment using multi parameters in CPVLab is difficult when it comes to analyzing. They only include tem in the stats view / targets table and you have no way of hiding one or two at the moment. Its therefore almost impossible to spot trends unless you have so much data that each permutation of the 4 or 5 parameters has sufficient clicks to make sense.
Next version ive been told should address this though!
@tijn ^^^True, they need to make that much simpler, as that's probably the most annoying thing about CPVlab, good to know it will be recitfied in the next release, when is that due, do you know?
I made a post on my blog about using tokens in landing pages - if you set it up the way I do, it'll track the tokens individually in cpvlab.