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My First Popup campaign ready to go (19)

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Hi Stmers, I am stating this follow along in hopes of getting advice and feedback.
Thanks to everyone

Geo: AZ
Traffic: Popcash
Offer: Antivirus
Payout: $0.29

Right now I have 3 campaigns set up in Popcash with all the same settings but with different bids. Targeting Android Only.
Some stat's within 1hour

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I can't seem to see your 1st screenshot. It would be better to upload screenshots to imgur.com and just paste the BBCode url in the post.

From the second screenshot: Not enough stats to make any sort of observations yet.

Looking forward to seeing more stats!


Amy

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Thank you Amy for your comment ,,, BTW sorry for screenshot
Here's stat's of my LP's



I am sending some direct link traffic too , RIght now got 4 Conversions , 1 through LP & 3 through direct linking.
3 of my landing pages givinf -100 ROI that's why changed them & now making new LP's

Will update soon

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Nice!

Have you put your lander stats through a split-test calculator before deciding to cut them?

http://stmforum.com/forum/showthread...Banners-Part-1



Amy

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Hi Amy thanks again
Unfortunately i think i did a mistake to cut LP soon because today didn't got even a single CR
Now i should continue new landers or just stopped this campaign.
Here's New Landing page Stat's



Here's full stat's of offer



Now what i realise from these data :
Some of site's pushing bot traffic now figure out which site pushing good traffic & which one wrost.
Start a new campaign on popcash with only GREEN Sites & bid is $4 / CPM
One thing didn't understand
From one website i am getting too much traffic on all campaigns but getting some Conversion too , Not too much like if i talk about this campaign (Antivirus) i got Visit =1050 Click =235 and CR = 2
Now what should i do about this site?

Thank you very much for giving me your time , Appreciate it bro

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Hey, Kash!

How's it going?

Your campaign is only now starting. That's why it's hard to give you some advice. Even so, it seems you’re on the right track. Testing many LPs in order to ultimately stick with the ones that generate the best results and using high-medium-low bids are good calls!

If you're not an expert in stats and cutting parameters, the post Vortex referred to can be very helpful. The more technical and meticulous you are in managing your creatives, the better results you’ll have. Sometimes, small details can make a huge difference.

There’s not much to say at the time for lack of more consistent data. For instance, your medium bid seems to be doing well, while the high bid not so much. But again, this is not statistically significant yet.

However, please keep me updated!

It looks like a very interesting campaign!


Cheers!

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Hello! It's a good start. You should also test popads, because they have a better quality for AZ traffic than PopCash. But PopCash is also a good network, but for 1st test I prefer Popads.

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Thank you very much for your precious time Buddy , i'll update this ASAP with every new report.

I want to test popads bro but unfortunately Paypal isn't officially available in my country & i am using non-verified paypal from last year but to deposit in popads they require verified paypal
I have mastercard + non-verified paypal but both are useless for popads :'(
They have other option alertpay but alertpay not allowing mastercard . INSHORT stuck between these issue's .
If you know some other way to deposit on popads or someone who can deposit for me i'll really really appreciate bro . I can pay advance to make good & trusted relation .
BTW thank you for your suggestion

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I would just retest all landers - including old and new landers.

Try to test at least 5-10 landers that look different. The more landers you test, the greater the chance that you'll end up with at least one decent one.

Did you do a bot test? Did you cut any placements? If you did, what was the percentage of bot traffic for them?



I'm not understand what you mean. Could you please explain further?



Amy

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Sorry to say but i am totally newbie on pops as i was running mostly search traffic .
1 = no bot test just realise from figures , Mean i feel blacklisted those site's which are giving more visit's but 0 clicks . i know it's nonsense theory LOL

2= My english burrrrrr LOL sorry but here we go
I meant from one source (suppose Z) i am getting estimate 50%+ traffic from this source and getting too low conversion compare to other sources .
If i talk about my current campaign Antivirus
Here's my stat's for only this Source . (source mean Site).
Visit =1050
Click = 235
CR = 2

Here's some other sources (Site) Stat's

Site (x)

Visit =191
Click = 110
CR = 1

Site (y)

visit =60
Click =41
CR =1

I hope you'll understand now (Please don't say NO again LOL )
My point is what i should do for that source i am getting most traffic but low CR ?

Thank you very very much .

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Hi AMY you're genius Bro .
I know it's really a basic or little trick for mostly Affiliate but i followed your BOT test Thread & will update with my fresh stat's soon , about bot site's and lp Stat's.

Thanks again

But please answer my question i asked ABOVE ^^

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Hi All

Overall Landing page stat's till now :



I'll appreciate your suggestion about this.
BTW here's totall cost etc

Cost = $17
Conversion = 5
Revenue = $1.45
Profit = -15.55

Now should i kill it or continue ?

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From what I see the offer does convert, so that's a very good sign. However you spent a very small amount of money. Some landing pages haven't even reached 1x offer payout in spend. I would see if I could cut LPs if I had 5 conversions total. Follow vortex's excellent guide HERE! Otherwise, spend some more, get some more conversions, and follow Amy's guide again

Regarding your bottest: I think you also spent too little there (only 35 cents). It would be very difficult to say with relative certainty that some placements have a very high degree of bottraffic, and therefore can be cut.

The thing is, you can't see if something works well or doesn't work at all if you only spend a couple of cents on it.

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Hi Shepherd thank you for your suggestion.
I realise now i was doing wrong by cutting LP , sites bla bla
What i did now
Test all LP as AMY define & none of my LP less than %10 inshort i should send more traffic to realise what's good or Bad.

On otherside i was doing direct linking too & got 3 CR from direct linking after spending almost $7.

Will update soon

THank you all of you

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Ah OK! Actually, it's not nonsense. If a site is giving a lot of impressions but no clicks, that's not a good thing.

The problem is: How many impressions do you cut at? To answer this question, you need to have data and experience. If you're new, I would suggest to NOT cut a site because of its CTR. I would suggest to always cut based on how profitable the site is. There are mainly 2 ways to cut sites:

1)Using stats:

http://stmforum.com/forum/showthread...Banners-Part-2


2)Using rules of thumb. Everyone's rules of thumb are different. For example I like to blacklist sites that are in loss (i.e. negative profit) by more than 2 times the payout.

Note A: Method 1) is a lot more accurate, but will require more data (therefore more money and time spent) to identify the bad sites. Method 2) is less accurate, but will require less data (therefore less money and time spent) to identify the bad sites. For pop camps, I would suggest to use the less accurate method, because pop camps usually don't live very long (the conversion rates will often drop either gradually or suddenly, so your camp won't be profitable anymore, and you'll need to just end the campaign), so you want to optimize camps fast.

Note B: Remember that if you're running a not-so-good-offer and/or a not-so-good-lander, then you'll get not-so-good conversion rates from target sites. Therefore, in the beginning of a campaign, when you're still testing offers and landers, try not to cut too many sites, because 1)the sites maybe are not bad, it may be your offers+landers that are bad, and 2)you need traffic to test offers and landers. However, if you have a lot of traffic volume, then maybe you can cut very aggressively from the beginning (sometimes I would cut when the loss is more than 1 time the payout), and THEN when you've done testing offers and landers, and have found a good offer+lander, you can test the blacklisted sites AGAIN to see if some of them are profitable.


Ah OK thanks for the explanation! Yup I got it now!

My answer is to NOT cut a site just because it's performing worse than other sites. You should cut a site because it's not profitable. Please see the LONG explanation above on how to cut sites.


Like shepherd has said: You need to run your landers more. Also, when you're split-testing, you need to run them at the same time. You can't run a few landers yesterday and run a few new landers today, and compare results, because the conversion rates for each day will be different.

You've just started to test all landers again, correct? Then you should ignore the stats you collected before, and cut landers based on stats starting from when you just started this current test.

Also, when you're comparing landers, don't forget to treat "direct-linking" stats as a lander! Just compare that to your other lander stats, like it's a lander.

Also - as shepherd pointed out, you haven't run enough traffic for the bot test. It's easy really: Set up a separate campaign for the bot test, and keep checking and pausing sites that have received 30-50 impressions (this is what caurmen suggested to be enough impressions to judge the site fairly). Of course you don't have to run until EVERY site has received that many impressions. Just the biggest sites would be enough. Some of the smaller sites - just ignore. Otherwise you'd be running trafffic to this bot test forever. Then you can see which sites have 80% or more bot traffic, and blacklist them in your original camp.


Lastly - next time, try to include more offers when you start a campaign. The most offers you test, the better your chances are of finding something profitable. (However, don't add new offers now - if you do, then you have to ignore all the data you've collected so far on your current offer.)

Another important thing is how much you're bidding. On many pop traffic sources, when you bid low you'll get shitty traffic that doesn't convert well. Don't think that if you bid high you'll waste money, because you'll often see that at higher bids you'll get higher conversion rates as well. I've seen many many camps that are profitable at high bids but not convert at all at low bids. This is why I often suggest to start 3 camps at the same time, set them to low/average/high bids, run 10-20 times the payout's worth of traffic to each camp, and see which one give me the highest ROI. I would then just use the highest ROI camp to continue testing landers and offers (leaving the other 2 on pause). That way the testing is cheaper, AND you get a much better idea on whether or not your camp has potential to be profitable.



Amy

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First of all i am extremelly sorry i didn't update this from last couple of days because membership expires & i was running out of budget , But now renew again hurraah

Thank you very very much & yeah i totally understand next time i'll add couple of offers to test .

Here's overall Landing page results :



These includes some new LPs , already cutt some lp as you define method but now i have these stat's & i did a AB TEST again please see if i did anything wrong

Landing page (A,B,C,D,E,F)




LP WINNER CHECK as data define A and E with big percentage



Now i got a WINNER LP , now testing WINNER with others



Now i should cut C and F landing page right?

BTW now i am buying traffic from popads.

What's next step ??? too much confused

I'll appreciate anyone suggestion & help .


One thing really weird for me i am getting more clicks & conversion on those banners where i am using BAD words like F*** the virus hahaha LOL

I think i am doing some big mistake as i am totally newbie in mobile market.
Some basic & Weird question
Banner size for mobile? like 800*600
I am not expert in HTML i just took a mobile LP from this forum & changed my picture accordingly as that LP is responsive.

Thank you

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Very nice! Thanks for taking the time to paste all those screenshots! And you're absolutely correct - landers C and F are ready to be cut.

Here's actually a shortcut for next time when you rotate landers evenly, so that each gets around the same number of impressions: The "current best" lander will be the one with the most number of conversions. So simply take that and compare with each of the other landers.

It appears that even your best lander has a very negative ROI. It wouldn't be a good idea to try to reach green by cutting placements. Are you still running that AZ Antivirus offer and only targeting android? I would normally ask to see stats for the major OSs (ios and android) but in this case it obviously won't be necessary. So there's no major OS you can cut to potentially drastically increase ROI. To try to massively increase your ROI, your best bet would be to test more offers, and maybe also landers.

I would normally suggest to wait for the current lander testing to yield a winner before adding in offers, but it's looking like your landers are performing around the same. So instead of waiting for a winner, I would recommend that you rotate-in new offers ASAP. Make a note of what date and time you added those offers, and when comparing offer stats, ONLY compare stats collected from that point onwards. Avoid comparing stats from BEFORE you added the new offers, because then the comparison would not be accurate, because conversion rates usually change from one day to the next.

And if your landers continue to perform around the same - please see caurmen's post here:

http://stmforum.com/forum/showthread...ugh-Clicks-Yet

Look for the part that says "3. If you've had a few hundred clicks worth of data for each landing page, all of them have probabilities of being best between 25% and 75%, and you're seeing high, overlapping graphs like the ones below, the remaining landers all perform about the same. Pick one to continue running, pause the others, and start a new split-test (see "What To Test Next"). "

Now - go find more AZ AV offers!



Amy

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THank you very much , But unfortunately this offer only allow Android & second bad news i am unable to find AV offer in same GEO

Inshort now i have to switch to other campaign & test from start again
Now i'll research about Geo first & how much offers i can work ,

Thank you really really much .

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No need to feel bad - this is a game where you launch many campaigns, and only some will work. You got some experience from this first campaign which made it worth the money you spent.

Looking forward to seeing what you do for your next campaign!

You're really really welcome - thanks for being a member!


Amy

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