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Mobile Pop: Traffic Type (Which is the best?) (4)

08-09-2016 06:47 AM #1 aloeveraa1491 (Member)
Mobile Pop: Traffic Type (Which is the best?)

Hi all!

For ZeroPark, when you start a campaign, there's 3 types of pop traffic to choose:

1. Domain redirect traffic
2. Premium PPV (Full page PPV traffic)
3. Cost per click search traffic

Questions:

- For someone who's starting out, which is the best type to be using?
- What's the main difference (Pros and cons) between each of the 3 type of traffic??

08-09-2016 09:05 AM #2 matuloo (Legendary Moderator)

Hello,

1. domain redirect traffic is coming from domains that were dropped, forgotten to renew etc ... but they are still getting some traffic from link trades, some SE etc ...
2. full page PPV is either regular POP traffic, so a full window is opened when someone visits a site in the system and it get's open "under" the active browser window.
3. this should be traffic resulting from some search so you should be able to target based on those keywords. To be honest, I never tried this with zeropark.

It's hard to say which of these 3 is the best. In theory the search traffic should be the best, but it will also be the most expensive and the volume will be the lowest. Domain redirect should be the worst on the other hand, but I remember someone posted how he actually did better with it than with the others and that was only a few weeks ago. Zeropark has a ton of bad placements, you will have to filter them out first, and they will be there with all the traffic types.

08-09-2016 09:27 AM #3 azureus (Member)

You wrote "3 types of pop traffic" - what you fail to understand is that they are three types of traffic, not three types of pop traffic.

Domain redirect is the basic "zero click" traffic. That means user doesn't have to click on anything and he is served an ad just because he directs his browser to some domain.
Premium PPV can be other things - popup, popunder, clickunder etc.
Search would be nice but they have very little search traffic so unless you have something very very specific it will not be very useful.

When well targeted, domain traffic can be better than PPV traffic but it depends on what the user is expecting and what you offer to him. If a user goes to a typo domain and you offer him something relevant, of course that's very good.

08-09-2016 12:32 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by azureus View Post
You wrote "3 types of pop traffic" - what you fail to understand is that they are three types of traffic, not three types of pop traffic.
Very true, I should have emphasized this more in my reply

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