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Need Advice: Taking an Offline Business, Online. (3)


08-09-2016 02:20 AM #1 esubmitlinks (Member)
Need Advice: Taking an Offline Business, Online.

Looking for some advice here on a deal with an offline business to go online, I'll try to break it down as easy as possible:

-The company is in the wholesale business for a unique nutritional product, but well established with infrastructure that can scale on the big 2.
-They have 0 online presence besides their website with a few products that they wholesale and distribute.
-They have developed a product that I think is perfect right now for online.
-I'm pretty sure I pitched them well enough on how we could make it happen online for them with funnels, videos, data/list building, etc.
-Price model is pretty much the same that you already see out there in the nutra industry.
-I've already given them a ton of value when we pitched them of how we should take it online. They are pretty clueless hence why I wasn't afraid to give some info as they won't be able to do it themselves.
-They have massive $$$$ backing if we can prove this to work.

Now there will be time involved in this project where I'm coming out of pocket (time wise) to get this all setup for them before we even start running traffic.

I basically don't want to come out of pocket money wise during the setup + running the traffic at all considering myself and one other person would be doing all the work for them since they have 0 sales online this far.

How would you structure this to make it worth your time and not to come out of pocket since we're doing all the work on the front end?

I'm thinking CPA + % of all online revenue + % of LTV, is that far fetched? This could change depending on who is fronting the media spend.

Thanks in advance!


08-09-2016 03:01 PM #2 cmdeal (Veteran Member)

Get paid as a contactor on a hourly basis.

Worry about CPA later.


08-13-2016 08:50 AM #3 johnaff (AMC Alumnus)

Quote Originally Posted by cmdeal View Post
Get paid as a contactor on a hourly basis.

Worry about CPA later.
NO WAY!!!!!

Cpa + revshare + ltv sounds GREAT. I would just make sure that you make the client foot the bill for all costs (web development, software, test mktg budgets, etc) since you are basically building a business for them.

Dont undersell yourself; theres tons of money in the world, but theres very few people capable of executing on, and building relatively passive income streams for people.


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