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Zuckerberg Declares War on Clickbait (11)

08-04-2016 11:04 PM #1 cmdeal (Veteran Member)
Zuckerberg Declares War on Clickbait

What Zuckerberg gives, Zuckerberg can take away ...

http://newsroom.fb.com/news/2016/08/...kbait-in-feed/

08-05-2016 06:26 AM #2 vitalis (AMC Alumnus)

This seems to mainly impact the organic reach.

I wonder what the impact will be on adverts.

08-05-2016 08:03 AM #3 Mr Green (Administrator)

This huge! All those big arbitrage buzzfeed-esk sites are going to suffer a lot. If this new rule covers ads too, affiliates are going to take a big hit.

"For example, the headline “You’ll Never Believe Who Tripped and Fell on the Red Carpet…” withholds information required to understand the article (What happened? Who Tripped?) The headline “Apples Are Actually Bad For You?!” misleads the reader (apples are only bad for you if you eat too many every day). A team at Facebook reviewed thousands of headlines using these criteria, validating each other’s work to identify a large set of clickbait headlines"

08-05-2016 11:19 AM #4 bobliu (Member)

Our system identifies posts that are clickbait and which web domains and Pages these posts come from. Links posted from or shared from Pages or domains that consistently post clickbait headlines will appear lower in News Feed.
A big blow to those in the arbitrage game - In the face of defeat, look for opportunity! Could be a big win for those who know how to cloak clickbate domains + translate headlines before fb catches up with clickbate headlines in other geo's.

08-05-2016 01:51 PM #5 daniel71718 (Member)

hello there gif and video ad.

08-05-2016 02:40 PM #6 Atnakov S (Member)

Scratch everything Eric Drew Whitman has thought you; ZUCK won't have any of that cashvertising marketing techniques!!

08-05-2016 03:32 PM #7 crysper (Member)

Well, from a consumer point of view I salute this

08-05-2016 03:55 PM #8 cmdeal (Veteran Member)

Quote Originally Posted by Atnakov S View Post
Scratch everything Eric Drew Whitman has thought you; ZUCK won't have any of that cashvertising marketing techniques!!
I think it affects primarily Buzzfeed style websites (Viralnova, Elite Daily, Huffington Post, BusinessInsider, etc.) and not classic Ca$hvertising style copywriting.

These sites like Buzzfeed or EliteDaily depend on Facebook's organic feed for their distribution.

Facebook wants to get paid.

This is a replay of a few years ago, when social gaming companies like Zynga built their entire business on Facebook's distribution platform, before Facebook decided to stop the free ride and get paid.

If you see the stock price charts of Facebook and Zynga, you can easily see how that played out.

08-17-2016 09:54 AM #9 Chunk (Member)

If facebook works with a huge list of keywords, https://techcrunch.com/2016/08/04/facebook-clickbait/

Can't we work together and creating that list? Pm me.

08-17-2016 01:28 PM #10 affiliaxeguy (Member)

i guess this is going to impact almost everyone who use FB to get traffic.
but i think the ones that are going to get hit the hardest are direct advertisers that their social managers only know this method to get clicks and likes.

the affiliates will have to evolve to a new methods which im sure will happen very fast,

all the other bullshit sites and advertiser that use this to get clicks will be burnt and i think thats a good thing cause it will make the Users feel more "secure" and "Trusty" with the posts they will have on their time lines.

the time is over to place a pic of Lebron James and a text - "you wont believe who is leaving Cleveland" (spoiler - its not Lebron nor any one from the first or even the second 5)

08-17-2016 01:38 PM #11 affiliaxeguy (Member)

Quote Originally Posted by cmdeal View Post
I think it affects primarily Buzzfeed style websites (Viralnova, Elite Daily, Huffington Post, BusinessInsider, etc.) and not classic Ca$hvertising style copywriting.

These sites like Buzzfeed or EliteDaily depend on Facebook's organic feed for their distribution.

Facebook wants to get paid.

This is a replay of a few years ago, when social gaming companies like Zynga built their entire business on Facebook's distribution platform, before Facebook decided to stop the free ride and get paid.

If you see the stock price charts of Facebook and Zynga, you can easily see how that played out.

the reason for the big drop of Zynga is actually very solid and caused by Zynga it self and not necessarily by FB

1. Zynga was one of the first big players in FB ecosystem - users LOVED getting Notifications and shares to have more coins and special prizes. Not any more (for a long time now)
2. traffic cost when Zynga was a monster were a lot A LOT less expensive than today.
3. more big players came around like - Playtika (with slotomania, WSOP, Caesars Casino) Double Down Casino, Plarium.....and took a huge piece of the pie
4. Zynga created Zynga.com where users can come and play all their games from the .com site rather than on FB eco system.
that means that if a user purchase coins on the .com site FB doesnt get its 30% share of the deposit, but Zynga still enjoy the FB features like share, like ....
ZYnga didnt realize or didnt want to realize that their User base isnt their after all its FB. thus the ball started to roll to make FB eliminate all its social features (almost) from all the .com sites that have direct calls with FB users.
5. Zynga wasnt able or didnt see the Future of mobile, and didnt deal with that in time, so they kinda left behind.

take in addition that Zynga Ex CEO was one of the worst CEO ever (his employees HATED him)
https://techcrunch.com/2012/10/05/mo...rality-mobile/

http://nymag.com/daily/intelligencer...rror-over.html
http://www.theverge.com/2016/3/1/111...-out-zynga-ceo

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